Intermedia Cloud Communications Drives Service Provider Success with Expanded Partner Program

Intermedia Cloud Communications, a leading provider of cloud communications, collaboration, and productivity solutions to over 135,000 businesses and 7,500 channel partners, today announced a strategic expansion of its partner program tailored to meet the distinct challenges faced by Service Providers (SPs). With a proven track record of success in building cloud communications and collaboration businesses for partners, including many SPs, Intermedia is intensifying its focus on the SP community to help them deliver competitive and profitable unified communications, collaboration and customer experience solutions under their own brand.

Recognizing and Addressing Service Provider Pain Points

With an estimated 400M+ aging, inflexible, and costly legacy business phone system seats that have yet to migrate to a more mobile, secure, and reliable cloud-based way to work, the opportunity for SPs is significant. However, there are a number of current and future obstacles that SPs, in particular, must address in order to cost-effectively deliver and support modern unified communications solutions:

• Decline of the Softswitch Era: Traditional central office softswitch platforms face deprecation, pushing SPs to seek modern solutions.
• Inefficient Investments: Investments in voice infrastructure and supporting processes lack alignment with profitable growth.
• Challenges to Building Proprietary Solutions: Building their own solution is impractical, taking too long and costing too much.
• Brand Marginalization: SPs prefer to leverage their own brand, rather than simply reselling another vendor’s brand and diluting the SP’s brand equity.
• Customer Disintermediation: SPs are losing customers to over-the-top UCaaS providers due to limitations in the SPs’ current platforms.
• Critical Customer Ownership: Retaining customer ownership while maintaining brand is crucial for SPs.

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“Amid the challenges in the Unified Communications space, Service Providers require strategic solutions to bring to their business customers,” said Rob Arnold, Principal Analyst at Frost & Sullivan. “It’s critical for Service Providers to find more than just a solution, they need a partner invested in their success and able to support them though the entire customer lifecycle.”

All-in-One Answer

As the partner-first provider of Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions, Intermedia is uniquely qualified to help a greater number of SPs deliver the unified communications solutions that their business customers are seeking and adopting in record numbers.

Intermedia’s award-winning, AI-powered, all-in-one communications suite features the communications, collaboration, and customer care solutions needed to help support a more mobile, efficient, and productive workforce, including voice, chat, SMS, video conferencing, contact center, file sharing and backup, multi-channel archiving, and more.

SOURCE: PRNewswire