LiveRamp Introduces Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds

LiveRamp announced Clean Room activation and cloud-centric authentication capabilities that enable customers to more efficiently activate and connect their data while performing deeper analysis and they can acquire customer knowledge. As a result, brands, publishers and technology platforms can maximize the value of their first-party data, seamlessly merge and activate their data from any environment, and deepen consumer insights through more granular measurements – all within their existing enterprise technology stack or partner ecosystem.

These platform improvements provide LiveRamp’s 900+ customers with the following benefits:

Activating hundreds of partners directly from the Snowflake and LiveRamp Data Clean Room. Thanks to LiveRamp’s next-generation cloud-centric Clean Room capabilities, customers can now activate their data for hundreds of partners directly from their collaboration platform of choice, including Snowflake and LiveRamp Clean Rooms, with even greater accuracy and connectivity.

With RampID™, the most durable privacy-centric identifier for connecting the digital ecosystem, LiveRamp’s customers can instantly respond to new insights generated by secure partnerships while achieving unparalleled scale with unparalleled reach. By seamlessly connecting to the industry’s largest data-rich network, LiveRamp enables ecosystem-wide activation without the need to use multiple solutions or create new integrations for each partner and platform.

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“Partnering with LiveRamp to develop Clean Room capabilities through our converged platform and ecosystem has helped us improve activation of first-party data and create targeted, accurate customer segments—all from the same environment,” said Mike Bregman, Activation Director, Havas Media Network North America. its director. “This has enabled Havas Media to more effectively support its clients, who increasingly need cross-channel information to achieve their business goals.”

“Data Clean Rooms have become an essential tool to provide more customer information to our brand partners with the transparency and control we demand as stewards of our audience’s data,” said Brian Lin, Vice President of Product Management and Advertising at TelevisaUnivision. “The possibility of direct activation from the LiveRamp new-generation Clean Room deepens the scope of our strategic partnerships while maintaining the highest level of data protection.”

Industry-first identity resolution across all major clouds. With cloud-centric and embedded de-identification capabilities, customers can now choose to merge pseudonymized first-party data with known data elements, such as CRM and email, directly on the cloud platform of their choice, including AWS, Azure, Google Cloud, Databricks and Snowflake. addresses are added. LiveRamp customers can now maximize marketing ROI wherever their data is.

Due to the fragmentation of customer data, unlocking person-based identity in the cloud is an ongoing challenge. For example, 86% of buyers have multiple email addresses that must all be assigned to one person to enable best-in-class activation and measurement. Customers also have an average of 13 connected devicesthat can be leveraged for a holistic advertising and measurement strategy. Household-specific purchasing habits also change, which makes it difficult to accurately measure attribution.

SOURCE: Businesswire