PathFactory announced the launch of Zero Copy integration on the Snowflake AI Data Cloud, a groundbreaking advancement that eliminates traditional ETL (Extract, Transform, Load) processes. This integration, Powered by Snowflake, enables organizations to securely and efficiently share data without the delays and risks associated with conventional data movement.
“With this integration, PathFactory is making it easier than ever for organizations to connect their engagement data with their broader data strategies,” said Dev Ganesan, CEO of PathFactory. “Together with Snowflake, we’re empowering our customers to unlock the true potential of their content and engagement insights without the barriers of traditional ETL processes.”
By leveraging the Snowflake AI Data Cloud, PathFactory aligns with Snowflake’s mission to mobilize the world’s data, helping businesses redefine how they access, analyze, and utilize PathFactory’s Content Engagement Data.
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Key Benefits of the Integration
- Seamless Data Sharing: Zero Copy integration allows PathFactory customers to securely share data across leading cloud providers, including AWS, GCP, and Azure, ensuring scalability and flexibility.
- Advanced Analytics: Businesses can gain deeper insights into content engagement, such as page views, session data, and visitor behaviors, using Snowflake’s powerful analytics tools.
- Bi-Directional Data Exchange: The integration supports seamless connectivity with platforms like Salesforce and SalesLoft through PathFactory’s APIs and webhooks, streamlining data accessibility and actionability.
“PathFactory’s commitment to helping Snowflake mobilize the world’s data can be seen through the launch of Zero Copy integration,” said Kieran Kennedy, Global Head of AI Data Cloud Products at Snowflake. “We look forward to driving deeper value for Snowflake’s AI Data Cloud ecosystem through collaboration with PathFactory to allow access to better ways to share data through Snowflake’s single, integrated platform.”
With the introduction of Zero Copy integration, PathFactory enables joint customers to unlock enriched content intelligence, allowing them to gain deeper audience insights, refine content strategies, and improve engagement.
Snowflake’s AI Data Cloud Ecosystem
Leading industry applications are Powered by Snowflake, allowing product and engineering teams to develop, scale, and operate without operational overhead. Snowflake AI Data Cloud Product Partners help customers leverage Snowflake’s flexibility and performance to extract meaningful insights, while AI Data Cloud Services Partners provide expertise to help businesses mitigate risks and maximize value throughout their AI and data transformation journey.
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