Salesforce and AWS Expand Partnership for Customers to More Easily Build Trusted AI Apps, Deliver Seamless CRM Experiences, and Bring Salesforce Products to AWS Marketplace

Invent, Amazon Web Services, an Amazon.com, Inc. company, and Salesforce, the #1 AI CRM, announced a significant expansion of their long standing, global strategic partnership, deepening product integrations across data and artificial intelligence (AI), and for the first time offering select Salesforce products on the AWS Marketplace. The expanded agreement makes it easier for customers to seamlessly and securely manage their data across Salesforce and AWS, and safely and responsibly infuse the latest generative AI technologies into their applications and workflows.

To make it easier for customers to benefit from the combined value of Salesforce and AWS, the companies will deepen the integrations between their industry-leading products. Salesforce will now support Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API), as part of Salesforce’s open model ecosystem strategy. This will make Amazon Bedrock available through the Einstein Trust Layer, powering AI-driven apps and workflows in Salesforce. In addition, Salesforce Data Cloud will expand to support data sharing across additional AWS technologies. These Data Cloud integrations will be governed by new centralized access controls, giving customers the ability to manage secure user access at the folder, object, and file level for Data Cloud content stored in Amazon Simple Storage Service (Amazon S3).

Also Read: groundcover Announces Support For Amazon EKS And Availability in AWS Marketplace

As part of this partnership, Salesforce will expand its use of AWS, including compute, storage, data, and AI technologies through Hyperforce to further enhance popular services like Salesforce Data Cloud. AWS will also expand its use of Salesforce products such as Salesforce Data Cloud. Data Cloud will allow AWS to create a single unified customer profile allowing them to deliver more personalized experiences to customers.

These new and enhanced integrations will include:

• Streamlining Purchasing Options for Customers in the AWS Marketplace: For the first time, Salesforce will begin offering its products, including Data Cloud, Service Cloud, Sales Cloud, Industry Clouds, Tableau, MuleSoft, Platform, and Heroku, on the AWS Marketplace, making it even easier for AWS customers to subscribe to and manage Salesforce offerings. Customers will benefit from a single view across their IT spend, simplified procurement processes, and flexible options like private pricing and consolidated billing through AWS, providing a seamless way to leverage pre-approved budgets and increase business performance. Joint customers in the U.S. may now purchase select Salesforce products through AWS Marketplace, with expanded product and regional support planned for 2024.
• Enhancing Customer Experiences Through Unified Data Management: AWS and Salesforce are making Data Cloud a comprehensive, flexible, and secure Software-as-a-Service (SaaS) data platform for their customers. New Zero-ETL (extract, transform, and load) integrations reduce the need for customers to build their own ETL pipelines between Data Cloud and AWS data services. As a result, customers can easily and seamlessly unite all of their data to support improved and faster insights, predictions, and more powerful applications.

SOURCE: Amazon