The Zeta Marketing Platform Unveils New Capabilities That Empower Marketers to Drive More Predictable Outcomes

Zeta Global, the AI-Powered Marketing Cloud, introduced new Zeta Marketing Platform (ZMP) innovations that provide enterprise companies with powerful AI-enabled capabilities that deliver more predictable results from marketing investments.

“Predictability of return on marketing investment is at a premium during times of uncertainty. The investments we have made in identity and artificial intelligence are paying off in the release of innovative tools like the ones in our latest Launch Box”

As current market conditions remain challenging, it is critical that brands invest in marketing technology that can drive more efficiency and lower the total cost of ownership, while still creating humanized consumer experiences that break through the noise and generate return on investment. As CMOs are being asked to do more with less, they can benefit from AI-powered technology that enables more sophisticated marketing to reduce waste, increase relevance, and drive incremental growth in sales.

Also Read: RSR Partners Strengthens Capabilities With Kimberly Melcer

“Predictability of return on marketing investment is at a premium during times of uncertainty. The investments we have made in identity and artificial intelligence are paying off in the release of innovative tools like the ones in our latest Launch Box,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta.

Zeta’s first 2023 installment of the Launch Box, a product innovation overview, introduces several new features that leverage Zeta’s proprietary Data Cloud and advanced AI technology to enable marketers to be more knowledgeable about their customers and deliver better results. With these new capabilities, marketers can more precisely predict the results of an individual or series of campaigns across all paid and owned channels, understand recommendations to target audiences based on intent, and engage millions of high-value customers and prospects.

Christian Monberg, Chief Technology Officer and Head of Product at Zeta, stated, “We continue to build innovative solutions with the vision to make sophisticated marketing simple. The ZMP is designed to solve marketers’ toughest challenges and create more efficiencies so they can have confidence in the success of their campaigns as the economy and marketing ecosystem evolve.”

SOURCE: Businesswire