Acquia Adds Data Subject Deletion Request Features to Acquia CDP

New self-service interface to Acquia Customer Data Platform (CDP) makes it easier for organizations to process “Right to Erasure” requests from their customers

Acquia, the digital experience company, announced new regulatory compliance features that help organizations using Acquia Customer Data Platform (CDP) to comply with data subject requests and privacy laws in general. Using a new self-service interface, organizations can rapidly process “Right to Erasure” (otherwise known as “Right to be Forgotten”) requests associated with regulations such as GDPR, CCPA, and more from their customers.

“A CDP can help marketing teams improve customer satisfaction while improving their own operational efficiency.”

“This feature for legal and compliance workflows is the latest in a series of self-service updates we’re making to Acquia CDP,” said Janessa Worrell, Director of Product Management at Acquia. “Our goal is to make it simple for organizations using Acquia CDP to process deletion requests from their own customers, ensuring that these requests are handled quickly. Customers can expect more self-service features in the coming months, removing friction and making common Acquia CDP workflows simpler to execute.”

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Other recent self-service updates include secure credentials management for Acquia CDP out-of-the-box connectors. Organizations can now generate and manage their own credentials for pre-built connectors to external services such as Facebook or Google. In addition, they can set up new credentials for their own custom connectors. Both self-service credentials management and compliance features are meant to accelerate workflows within Acquia CDP, without having to wait for assistance from an Acquia customer support team member.

“CDPs are critical to providing a superior customer experience and, because they connect customer data sources, can also be a key part of any organization’s customer data privacy and regulatory compliance strategies,” said David Wallace, Research Director, Customer Intelligence and Analytics, at IDC. “A CDP can help marketing teams improve customer satisfaction while improving their own operational efficiency.”