Amperity Launches Customer Data Cloud, Simplifying Complex Data Architectures

On December 3, 2024, Amperity unveiled its new Customer Data Cloud, an AI-driven solution aimed at simplifying complex customer data. This innovative platform allows organizations to transform raw data into actionable insights quickly, addressing the growing challenges posed by the exponential increase in data generation.

Tony Owens, CEO of Amperity, emphasized that the key differentiator for successful brands is not just having customer data but the speed at which they can convert it into strategic business assets. The Customer Data Cloud leverages AI to standardize data, resolve identities, and build comprehensive customer profiles efficiently. This capability has reportedly saved technologists up to 90% of their time in managing customer profiles.

The platform features four main capabilities: AI-powered Identity Resolution, which uncovers connections in customer data; Industry-specific Data Modeling, which accelerates the creation of a unified customer view; Self-service Data Access, enabling non-technical users to explore data independently; and Intelligent Change Management, which facilitates error resolution through natural language processing.

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Additionally, the Customer Data Cloud introduces real-time capabilities for immediate action on streaming data and offers seamless integration with existing storage solutions, allowing businesses to maintain control over their data. This comprehensive approach not only enhances data accuracy but also significantly boosts operational efficiency, as demonstrated by clients like Alaska Airlines and BECU, who have reported substantial improvements in customer engagement and loyalty metrics.