Amperity Unveils Industry’s First Identity Resolution Agent, Accelerating AI Readiness for Enterprise Brands

Amperity, the leading enterprise customer data cloud, announced the launch of the industry’s first Identity Resolution Agent, a breakthrough innovation designed to help data teams rapidly unify fragmented customer data and build the AI-ready foundation enterprises need to drive growth.

As economic headwinds persist and customer expectations climb, AI has emerged as a top priority across industries. But despite AI’s promise, most organizations are far from ready. A recent MIT Technology Review Insights study found that 78% of global companies are not “very ready” to deploy natural language tools like large language models (LLMs) and AI agents. The primary blocker? Disconnected, inaccurate customer data.

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Amperity’s Identity Resolution Agent solves this foundational problem.

“AI is only as good as the data that fuels it,” said Tony Owens, CEO of Amperity. “Our new agent gives data teams the power to rapidly transform fragmented customer records into a single source of truth. It turns structured, unstructured, and synthetic data into a strategic asset, accelerating the path to real business outcomes from AI.”

Built on Amperity’s patented AI and machine learning capabilities, the Identity Resolution Agent gives data teams a fast, intuitive way to prepare accurate, AI-ready customer data. The tool streamlines the entire identity workflow – from data ingestion to matching and Quality Assurance (QA) – making it easier than ever to deploy identity strategies and unlock business value.

“Amperity helped us uncover fans we couldn’t reach before,” said Victor Nguyen, director of analytics & engineering at the Seattle Seahawks. “With accurate fan identities, we’re now engaging them intentionally and meaningfully.”

SOURCE: Businesswire