Blueshift Named Market Leader in Research In Action’s 2024 Vendor Selection Matrix Report for Customer Data Management

Blueshift, a leading provider of AI-powered customer data management (CDM) solutions, is proud to announce that it has been recognised as a Market Leader in Research In Action’s 2024 Vendor Selection Matrix Report for Customer Data Management. This Market Leader ranking highlights Blueshift’s commitment to delivering highly personalised, customer-centric engagement for the world’s leading brands by making data & intelligence effortlessly actionable on every channel in real-time.

The Vendor Selection Matrix™ Report is a comprehensive analysis based on feedback from 1,000 marketing and business decision-makers worldwide, combined with the expertise of Research In Action’s (RIA) analysts. The methodology includes 75,000 data points and a survey-based evaluation, where 63% of the weight is given to the survey responses and 37% to the analysts’ expert opinions. RIA’s approach ensures the report reflects real-world customer experiences balanced with expert insights.

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Key Report Findings:

• Market Leader Recognition: Blueshift’s Intelligent Customer Engagement platform has earned it the highest rank among global CDM vendors.
• Customer-Centric Solutions: Blueshift’s patented AI-based platform enables brands to consolidate and analyse customer data from various sources and deliver it across multiple channels, delivering engaging experiences across the customer journey.
• Comprehensive Evaluation: Blueshift’s top product quality, company performance, and service excellence scores highlight its dedication to customer success and innovation.

Blueshift‘s CEO, Vijay Chittoor, expressed pride in the company’s recent recognition: “We are honored to be named a Market Leader in Research In Action’s 2024 Vendor Selection Matrix™ Report. This recognition highlights our dedication to helping companies harness the power of their customer data and use it to create engaging experiences across the customer journey.”

Bluesihft’s inclusion as a Leader and Fast Mover in both the GigaOm Radar for CDPs (Customer Data Platform) and Gartner’s Magic Quadrant for CDPs further emphasizes its commitment to innovation and customer success.

SOURCE: GlobeNewswire