Dentsu’s Merkury Identity Connector Now Available in Snowflake

Dentsu announced that the Merkury Identity Connector is now available via Snowflake Data Clean Rooms as an Identity Connector.

Merkury Identity Connector is dentsu’s zero share identity resolution, enabling businesses to match and analyze customer data without revealing personal information. By securely matching customer data from different sources, marketers can gain a more comprehensive understanding of their audience to drive precision and efficiency for person-based marketing at speed and scale.

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Merkury’s Identity Connector revolutionizes the handling of select types of Personally Identifiable Information (PII) using Snowflake’s data clean room technology ensuring customer information can be safely shared and queried under strict governance controls, while enabling collaboration with other departments and external partners in a safe and compliant way, driving stronger media planning strategies.

SOURCE: Dentsu