Havas Future Proofs Itself with Significant Tech Investments
Havas plans to invest around 400 million euros or about $429 million in the coming four years to assist data, technology, and artificial intelligence (AI) development to suffice clients’ requirements for cross-functional, integrated communications solutions. It also announced a new global operating system developed on its current Converged media tool, which has AI integrated to offer translucent, cross-platform audience planning.
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The latest operating system will be released in the forthcoming months and will reach the entire network of Havas and its area of expertise. The company plans to go public in the future, and the investment will be supported by the worldwide task force.
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