Introducing MessageGears: The First Composable Platform for End-to-End Data Activation

On October 15, 2024, MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, announced its transformation into a full data activation and engagement platform. This marks a significant shift in how enterprise brands can unify, activate, and engage customer profiles directly from their cloud data warehouse. As brands increasingly seek to consolidate customer data across channels, MessageGears now offers a comprehensive, scalable solution that eliminates the need for separate CDPs, ESPs, and CEPs.

“Enterprises today need a more unified and scalable approach to data activation, managing billions of attributes across millions of customers,” said Roger Barnette, CEO of MessageGears. “Our end-to-end platform delivers CDP and CEP functionalities, enabling brands to create richer, actionable customer profiles and send impactful messages that drive engagement. With our warehouse-native design, brands avoid data duplication, allowing for powerful insights and customer engagement without investing in a standalone CDP.”

The platform’s relaunch is accompanied by a fresh brand identity and website, reflecting the company’s transformation. By centralizing data within a brand’s existing data warehouse, MessageGears offers unparalleled flexibility and control over customer information, while reducing operational complexity and cutting tech stack costs. The platform empowers brands to take full control of their data and deliver real-time customer engagement.

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Key features of the new platform include:

Data Ingestion and Event Streaming: Seamless, real-time data ingestion and event streaming directly into the existing data warehouse, enabling instant campaign activation based on live customer behaviors.

• AI-Powered Visual Segmentation: AI-driven insights for building dynamic, hyper-targeted segments visually, without SQL or manual effort, using real-time data from the warehouse.
• Unified Customer Profiles: Full control over comprehensive profiles managed directly in the data warehouse, eliminating the need for external data platforms.
• Real-Time Triggers: Automated campaign deployment across native channels (email, mobile, SMS, web) based on real-time customer actions like purchases or cart abandonment.
• Warehouse-Native Identity Resolution: Unify customer data from any source in the existing data warehouse, ensuring all teams work with the same real-time profiles and insights.
• Cross-Channel Engagement: A synchronized, end-to-end platform that centralizes all messaging efforts, creating cohesive customer experiences across all touchpoints.
• Real-Time Personalization API: Deliver personalized recommendations, offers, and content through the API, ensuring messaging is always relevant and impactful.
• Advanced Insights: Code-free analytics dashboards to continuously refine campaigns, improve customer experiences, and drive measurable outcomes.

By leveraging a brand’s existing data cloud, MessageGears eliminates data silos and fragmented systems, leading to faster insights, real-time personalization, and effortless scalability without the need for costly martech stacks.

This flexible, warehouse-native approach frees brands from the rigid structures of traditional CDPs, offering the ability to scale and adapt quickly to evolving marketing demands while keeping costs in check.

“The MessageGears Data Activation and Engagement Platform empowers enterprise marketers and data professionals to activate and engage customers instantly from the same source of truth,” added Barnette. “No duplication, no delays, and a streamlined martech stack that doesn’t require a separate CDP or engagement platform.”