SheerID and Thule Partner to Honor Students, Military, and First Responders With 30% Off Outdoor and Travel Gear for the Whole Family

SheerID, the global leader in identity marketing, and Thule, a global sport and outdoor company that offers high-quality products with smart features and a sustainable design that makes it easy for people across the globe to live an active life, announced that students, military, and first responders are now eligible for its discount program.

“We appreciate the dedication and commitment that everyday heroes like first responders and military service members have made to bettering our communities, and wanted to open this offer to another key part of our communities: students”

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Thule began its partnership with SheerID by offering a 30% off exclusive offer to military and first responders, and due to the success of the partnership, is now, for the first time, providing the same 30% off offer to students. To take advantage of these exclusive offers, students, military workers, and first responders must verify their eligibility through SheerID, the identity marketing platform used by hundreds of leading brands. Online verification is instant and once completed, eligible customers can take advantage of the savings.

“We appreciate the dedication and commitment that everyday heroes like first responders and military service members have made to bettering our communities, and wanted to open this offer to another key part of our communities: students,” said Susanna Boman, Digital Sales Director for Thule. “At Thule, we celebrate these individuals who are vital to improving the communities where we live and work.”

“Choosing to celebrate the professionals who make our communities better places to be – and students, who are our future leaders – is such a valuable strategy exemplified by Thule,” said Jake Weatherly, Chief Executive Officer at SheerID. “Brands that recognize and honor these groups by offering them special programs rapidly earn their trust, loyalty, and repeat business.”

SOURCE: Businesswire