Treasure Data Named a Leader in B2C Customer Data Platforms

Treasure Data has been named a Leader in The Forrester Wave: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its success helping global enterprises deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks.

Treasure Data is committed to delivering the CDP global enterprises can trust to address their current and future needs. Treasure Data is the CDP of choice for 80 Global 2000 companies, assembling unified batch and real-time customer profiles for marketing and customer-centric teams to activate personalized, AI-powered experiences.

“At the heart of Treasure Data is a profound vision for the future of the CDP, and I’m so proud to see us recognized after 13 years of pioneering and reinventing the CDP,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We believe we were not only recognized for our forward-looking vision but also our core CDP capabilities, including privacy and governance, integrations, and data management. This echoes what we hear from our customers consistently: Treasure Data’s vision instills long-term confidence, while our platform enables global enterprises to show the immediate value that the right CDP can provide. It’s truly the best of both worlds!”

Forrester evaluated 12 providers and acknowledged Treasure Data as a Leader. Treasure Data believes future-proofing enterprises with AI, journey orchestration, and unified batch and real-time customer profiles is vital, yet demonstrating the ROI from a CDP immediately is equally crucial.

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Strategy Category: Highest Possible Score in Vision Criterion

Treasure Data received the highest score possible in the Vision criterion. Treasure Data seeks to empower all teams who rely on customer data – marketing, customer service, sales, data science, IT, and beyond – to deeply understand their customers, grow revenue from these relationships, and gain operational efficiencies that lower costs.

Forrester’s report notes:

• “Treasure Data’s vision for the CDP centers on orchestrating customer interactions across touchpoints with advanced decisioning capabilities and real-time delivery.”
• “It embraces the potential to extend CDP use cases across the customer lifecycle, including the contact center …”
• “Treasure Data is a strong choice for firms that prefer an independent CDP solution with consistently solid features across all phases of functionality and support for real-time engagement.”
• “Treasure Data’s product roadmap features expansions in cloud data warehouse access, genAI functionality to support marketing, sales, and service use cases, and expanded journey orchestration features.”

Current Offering Category

Treasure Data received the highest scores possible across six Current Offering criteria:

• Data sources and types
• Data management and models
• Data governance and storage
• Endpoint integrations for insights
• Endpoint integrations for engagement
• Consumer privacy

The report notes:

• “Treasure Data strives to deliver a comprehensive CDP offering for enterprises.”
• “Treasure Data distinguishes itself from the competition with strong integrations across both insights and engagement endpoints and above-par data ingestion and management capabilities that support custom- and prebuilt data models.”

SOURCE: Businesswire