Vericast Works with Snowflake to Power Up Engagement for Marketers

Vericast has engaged Snowflake, the Data Cloud Company, to help marketers reach consumers through breakthrough technology innovations and proprietary data available in Snowflake Marketplace.

Vericast innovations and data products, including the NXTDRIVE customer data marketing platform, help marketers execute their strategic visions and engage customers in meaningful, privacy safe ways. Vericast’s combined alignment with Snowflake and Qonsent, zero-party consent enablement vendor, strengthens its data privacy position and simplifies the company’s ability to onboard and manage a client’s first-party data, which is collected and managed to be consistent with the consumer’s privacy preferences.

“What distinguishes Vericast is our data, expertise, marketing technologies, campaign experience, and relationships built over 50 years,” said Pradeep Ittycheria, president, Digital Marketing and Technology Solutions at Vericast. “We use this collective know-how to build innovative solutions – from navigating the complex consumer-first privacy landscape to delivering consistent returns on data intelligence. We’re focused on marketing activation that drives results and builds meaningful consumer engagements and experiences.”

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Vericast marketing technologies Powered by Snowflake include:

NXTDRIVE Customer Data Marketing Platform
Vericast’s NXTDRIVE empowers marketers to overcome data challenges. It delivers a unified, user-friendly solution to streamline first-party data utilization, boost marketing intelligence, and drive personalized customer engagement for optimized performance.

NXTDRIVE leverages Snowflake’s powerful structured query language format for data cleansing, querying and managing databases; automated on-demand data ingestion services; audience segmentation to categorize customers based on behavior, preferences, and demographic attributes; among other capabilities. NXTDRIVE preserves privacy while identifying individuals across clouds and providers to gain better insight into customer behavior.

Vericast Data Products in Snowflake
Vericast’s alignment with Snowflake extracts new value for brands with offerings driven by the company’s vast online and offline data, now connected within the Snowflake ecosystem and enabled via Vericast’s data mesh. The data mesh, an infrastructure strategy of modern data organizations, drives enhanced discoverability and utilization of Vericast data assets at scale, more efficiently empowering data product creation and activation.

SOURCE: PRNewswire