Vericast’s NXTDRIVE™ Only Customer Data Marketing Platform to Unite, Enrich and Activate First-Party Data Across Digital and Print Channels

Vericast announced its NXTDRIVE customer data marketing platform (CDMP) is now available for retail marketers nationwide. NXTDRIVE is the only CDMP that combines first-party data management and marketing activation from a single partner and solution for precise targeting and media delivery across print and digital channels.

NXTDRIVE harnesses the power of machine learning (ML) and Vericast proprietary data and technologies to unify, clean and enrich a client’s first-party data.

A recent Vericast study conducted in partnership with Prosper Insights & Analytics found 73% of respondents agree most first-party data solutions today do not deliver effective media across print and digital channels. NXTDRIVE is built on Vericast’s more than half-a-century of data insights, technology innovations, and campaign expertise to make it easier for marketers to engage customers in a more meaningful and personalized way.

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“NXTDRIVE empowers marketers by taking the guess work and complexity out of managing and acting on first-party customer data to drive more performance-based marketing,” said Marc Mathies, SVP, NXTDRIVE at Vericast. “NXTDRIVE propels conversion, acquisition and customer loyalty while respecting consumer privacy and adapting to industry challenges.”

Data Unification
Machine learning and natural language processing techniques perform identity resolution at a Big Data scale. Central to NXTDRIVE is its cloud-native data engine. The data engine seamlessly unifies, enriches, and manages a client’s first-party data in a privacy-first, compliant manner. The engine processes the client’s unified customer profile dataset, customer transaction data, business location data, product information, and other available datasets along with collected campaign response data to produce various propensity and response models tailored for the client’s customer base and products.

Data Enrichment 
NXTDRIVE leverages Vericast’s Consumer Graph data to enrich a client’s first-party data with curated demographics, in-market interest, psychographic signals, and more. The Consumer Graph is Vericast’s identity resolution technology that uses billions of online and offline intent and location signals from more than 130 million households to uncover new opportunities. The enriched customer profile dataset forms the bedrock of reliable and on-time predictive insights like projected customer lifetime value, propensity of next purchase, and more.

SOURCE: PRNewswire