Keen and TapClicks Makes a Strategic Business Alliance to Enhance Marketing Mix Data Collection

This Partnership Streamlines Data Gathering for Small and Mid-Sized Businesses

Keen Decision Systems, a cutting-edge marketing mix SaaS company, has announced a new collaboration with TapClicks, a top provider of Smart Marketing solutions. This partnership aims to simplify and improve the data collection process for marketing mix models, particularly benefiting small and mid-sized enterprises.

“Smaller businesses often lack the resources necessary for thorough data analysis, making the process more time-consuming. TapClicks facilitates easier data uploading and analysis within our marketing mix models, allowing our smaller clients to conserve valuable time and resources,” said Bradley Keefer, Chief Revenue Officer at Keen Decision Systems.

Traditionally, collecting and formatting the required data before uploading it into a marketing mix modeling platform has been a complex and time-consuming task, especially for smaller brands with limited resources. The integration of TapClicks with the Keen platform eliminates these challenges, ensuring that the data is readily available for marketers to measure their activities and make decisions more efficiently.

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Keen, known for being the industry’s first and only decision optimization engine driven by predictive analytics and powered by AI, now leverages TapClicks’ TapData product alongside its marketing mix models. This collaboration allows marketers to consolidate, refine, and enhance their data, leading to more streamlined marketing decision-making. Moreover, Keen can now feed marketing mix results back into TapClicks to automate buying processes, further simplifying marketing strategies.

“Speed is critical for marketers today, and they need tools that enable quick, actionable decisions,” said Babak Hedayati, CEO and founder of TapClicks. “This partnership ensures that marketers can efficiently extract and utilize the data they need in their marketing mix models in a cost-effective way.”

“The integration of Keen and TapClicks has significantly streamlined our data collection process at Beekeeper’s Naturals, ensuring accuracy while saving time, allowing our team to focus on executing the data,” said Lindsey Shedd, Senior Director of eCommerce and Growth at Beekeeper’s Naturals. “This has led to deeper insights into our marketing performance and meaningful shifts in our strategy.”

For more information, Keen, TapClicks, and Beekeeper’s Naturals will host a webinar on September 10 at 2 pm ET. Registration details can be found here.