Lifesight Launches New Partner Program to Empower Agencies, Tech Platforms, and Consultants with Next-Gen Marketing Measurement

As the digital advertising landscape evolves and the industry moves beyond traditional click-based attribution models, Lifesight, a global leader in marketing measurement, has announced the launch of a new Partner Program. This initiative is designed to support agencies, technology platforms, and consultants in delivering more accurate and impactful measurement solutions to their clients.

With growing pressure on marketing budgets and the need for performance transparency, Lifesight’s Partner Program helps partners deliver incrementality-based measurement-a data-driven approach that empowers marketers to make smarter, more effective budget decisions that fuel both growth and profitability.

Backed by Lifesight’s experience in measuring over $3.5 billion in media spend across more than 300 brands, the program offers partners access to exclusive benefits. These include hands-on training, customizable white-labeled solutions, and joint go-to-market opportunities, all aimed at accelerating the shift toward reliable, incrementality-driven marketing.

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Currently, many marketers still depend on outdated methods such as platform-reported attribution and multi-touch attribution. These models often fail to deliver true insights, leading to inaccurate measurement and inefficient ad spending.

Lifesight addresses this gap with a modern, full-funnel unified measurement solution. By leveraging causal Media Mix Modeling (MMM) and geo-experiments—both endorsed by industry leaders like Google and Meta—Lifesight enables brands to assess the real impact of both online and offline media across all sales channels.

“In a world where media budgets are under scrutiny, partners who can prove incrementality — not just performance — will be the ones who lead. This enhanced partner program is our commitment to helping agencies and consultants do exactly that.” — Akhil Mevada, Head of Partnerships, Lifesight