MarTech360’s Weekly News Roundup Featuring Algolia, Twitter, Wattpad, Canva and More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Algolia Disrupts Market With Search.Io Acquisition, Ushering In A New Era Of Search And Discovery 

Search.io, whose main product is Neuralsearch, a vector search engine that leverages hashing technology on top of vectors to give exceptional price performance at scale, has been acquired by Algolia, the premier API-First Search & Discovery Platform. Algolia will incorporate Search.io’s Neuralsearch and its industry-leading keyword search into a single API.

Both the digital environment and how people seek for and receive information are moving quickly. The search and discovery market is currently experiencing rapid disruption due to dramatic advancements in technology, altering consumer preferences, and the need for instant gratification and value. The goal of making search and discovery straightforward, really quick, and hugely scalable while being accessible and simple to use are some fundamental principles that haven’t changed, though.

Fusion92 Acquires Conversion Fanatics To Bolster Its Integrated Offerings

Conversion Fanatics, a market leader in conversion optimization services, has been purchased by Fusion92, a Chicago-based marketing innovation business with locations in Chicago, Detroit, and Austin. Through quick, data-driven experimentation and optimization that reduces friction from user experiences and helps businesses generate more money, faster, the acquisition expands Fusion92’s capabilities and further aids clients in increasing marketing performance and decreasing the cost of acquisition.

Conversion Fanatics was founded in Austin, Texas, in 2014, and has since optimized more than 250 sites for businesses in a variety of sectors, including e-commerce, health, finance, SaaS, fashion, home furnishings, beauty, fitness, professional services, and more. Conversion Fanatics increases marketing effectiveness through ongoing experimentation, providing actionable data, increasing conversions, and increasing customer value.

• In Social Media Technology news this week…

All Expenses Paid Zero Gravity Flight Sweepstakes By Dr. Chrispy

The world’s first FAA-certified provider of weightless flights, the Zero G Experience, is sending one lucky winner on an all-expenses-paid zero gravity flight as part of a partnership with Dr. Chrispy. This will allow them to experience actual weightlessness without even having to travel to space.

Aeronautical engineer, music producer, and songwriter Dr. Chrispy has spent the last 15 years fusing his passion for music with space exploration. He has won awards for his work in these fields. Dr. Chrispy spent nearly five years creating new types of spacecraft while employed by NASA. He later co-founded the business Planet Labs, which launched and keeps track of over 200 spacecraft that produce a daily map of the planet’s environment. He took a space flight in 2021.

Twitter Stockholders Approve Acquisition By Elon Musk

Twitter stated that the previously disclosed merger agreement for Twitter to be bought by affiliates of Elon Musk for $54.20 per share in cash has been approved by the company’s owners.

Approximately 98.6% of the votes voted at the Special Meeting were cast in favour of the proposal to adopt the Merger Agreement, according to a preliminary tally of the stockholder vote.

The final prerequisite for the merger’s completion under the merger agreement has been met by the shareholder approval (other than those conditions that by their nature are to be satisfied at closing).

• In Mobile Tech news this week…

Wattpad Brings Some Of The Biggest Names In Webnovels To Podcasts On Spotify

Exclusively on Spotify, Wattpad, a prominent webnovel platform and global entertainment firm, will release a number of podcasts produced by well-known Wattpad authors. With 20 titles available to listeners on the world’s most well-known audio streaming platform, some of the top names in webnovels in Indonesia and the Philippines will bring their stories to life through a variety of podcasts.

Authors from Indonesia and the Philippines, including Pit Sandi, whose bestseller My Ice Girl has received over 22 million reads on Wattpad, Ma. Cristina Lata, whose 321 million-read sensation The Four Bad Boys and Me, and Ariesa Jane Domingo, the author of For Hire: A Damn Good Kisser, will debut shows that range from close examinations of an author’s creative process to subjective reflections on daily life as seen through the lens of an author.

Canva Introduces Suite Of New Workplace Products For The Modern Era At Inaugural Canva Create Event

A variety of new workplace tools and features have been unveiled by Canva, a worldwide visual communications platform, with the goal of enabling anybody to visually interact on any device from anywhere in the world.
Melanie Perkins, co-founder and CEO of Canva, stated that “visual communication is becoming an increasingly vital ability for teams of every size across practically every industry.”

“Over the past few years, it has been amazing to watch Canva continue to expand as more and more individuals discover the potential of visual communication to unleash their creativity and realise their objectives. In order to empower every person, at every organisation, and on every device, we are introducing simple design products to the workplace with the introduction of our new Visual Worksuite.

• In Marketing Analytics news this week…

Permission.Io Partners With Treasure Data To Launch Dedicated Customer Data Platform For The Web3 Ecosystem

Permission.io, the leading provider of permission-based Web3 advertising,  announced its partnership with Treasure Data through which it will utilize its Customer Data Cloud suite of solutions, including its award-winning enterprise customer data platform . The collaboration allows advertisers using Permission Ads ,the industry’s first demand-side platform offering crypto rewards – to leverage Treasure Data’s CDP to collect, unify, and segment customer profiles.Customer

With this new integration, Permission.io has greatly expanded its infrastructure and utility for the Permission Token , which powers a new Web3 advertising model based on user consent and value exchange. Permission Ads enables advertisers to allocate ASK tokens as part of their campaigns, and reward users for engaging with ads and sharing zero-party data.

Base Business Solutions And Uniphore Partner To Bring Emerging Technology To Vietnam’s CX Industry

A strategic agreement between Base Business Solutions and Uniphore, a market leader in conversational AI and automation, has been announced. Uniphore is a major provider of cloud-based and hosted customer experience and contact centre solutions in Vietnam. BaseBS will be in a great position thanks to this cooperation to improve customer experiences, employee performance, and customer insights in order to provide greater business results.

We will be better able to help our customers personalise conversations, increase contact centre employee productivity, and leverage conversation insights for better decisions thanks to Uniphore’s conversational AI and automation platform.

Quote of the Week from MarTech Expert

MarTech360 Interview With Radmila Blazheska, Chief Marketing Officer, SecurityHQ

 

“A lot of marketers use MarTech and marketing automation tools, 3^rd party vendors, they buy a lot of data. But if you don’t probe a little deeper into how they obtain this data, you are also not just buying the wrong data/audience, but you are opening your company up to cyber risks.”