MarTech360’S Weekly News Roundup Featuring Amazon, NICE CXone, Clubhouse Media Group, Mobiquity Technologies And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Mobiquity Technologies Launches Mobi-AI Engine for Digital Advertising

Mobiquity Technologies, Inc, a leading provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence enabled optimization engine that can modernize how programmatic digital advertising works.

New Quartile Versa Empowers Brands and Agencies with More Control Over Advertising Campaigns

Quartile, the world’s largest e-commerce cross-channel advertising platform, is excited to announce the launch of Quartile Versa. This revolutionary new product empowers brands and agencies with greater control over their advertising campaigns.

• In Social Media Technology news this week…

Grey Group appoints Gabriel Schmitt as Global Chief Creative Officer

Grey Group announces the latest addition to its global leadership team: Gabriel Schmitt joins as Global Chief Creative Officer. He will report to Global CEO Laura Maness.

Clubhouse Media Group, Inc. Closes Numerous Brand Deals In February 2023

Clubhouse Media Group, Inc., an influencer-based social media firm and digital talent management agency, announced that they have finalized various brand promotional deals in February 2023.

• In Mobile Tech news this week…

Amazon Business Launches 3-Way Match for Mobile App

Amazon Business announced the launch of 3-Way Match on the Amazon Business mobile app to help business customers improve their smart business-buying strategies and automate reporting.

SOCi Raises $120M, Accelerates Vision of Redefining Marketing Software

SOCi Inc., the marketing platform for multi-location brands, announced it has raised a total of $120 million to invest in a revolutionary line of A.I. marketing products and to expand into new markets.

• In Marketing Analytics news this week…

NICE CXone Selected by Whakarongorau Aotearoa to Improve Contact Center Operations

NICE  announced that Whakarongorau Aotearoa – New Zealand Telehealth Services has implemented NICE’s CXone cloud-native platform to transform its contact center operations and deliver frictionless customer experiences to support the health of the New Zealand public.

Silent Eight Engages Trevelino/Keller to Amplify Growth Marketing Strategy

Trevelino/Keller, a nationally ranked growth PR and marketing firm, announces its partnership with Silent Eight, which offers an advanced AI and machine learning platform to identify and prevent financial crime.

• In Martech Content news this week…

Laserfiche Launches New MuleSoft Integration

Laserfiche the leading SaaS provider of intelligent content management and business process automation announced a new MuleSoft Certified Connector for Laserfiche®. Accessible in the MuleSoft Anypoint Exchange and the Laserfiche Solution Marketplace, this new connector will allow companies to simplify integration to Laserfiche’s content services platform and build solutions that boost productivity, scale with growth and deliver digital-first customer experiences.

FMG Announces “One-Click” AI-Powered Personalization Of Social Media Content Including Custom Captions Leveraging Marketing Best Practices

FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, announced the launch of a new AI-powered content personalization engine for social media content.

MarTech Expert Quote of the Week

MarTech360 Interview With Vikas Sethi, Practice Director Digital Software & Solutions, TCS

 

“Customer data is the most valuable asset for businesses in this era where customers expect extreme personalization.  Without access to data-driven insights in real-time, brands cannot deliver hyper-personalized experiences, rewards, and recommendations. “

 

Article of the Week

GA4 vs. Google Analytics: Which Tool To Choose?

“GA4 vs. Google Analytics: Which is better?” This has been a question that has popped up in marketers’ minds ever since its launch announcement. Google Analytics (GA), popularly known as Universal Analytics or GA3, was initially launched in 2005 as “Urchin”. What followed next was the Universal Analytics (UA) platform in 2012 which emerged as the standard for tracking as an upgrade to Google Analytics.