MarTech360’S Weekly News Roundup Featuring TikTok, Lumen, Vimeo, Swaarm, And More!

NewsMarketing AutomationMarTech Analytics
By Tanvi Dabadgaonkar
News

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Swaarm launches Advanced Privacy Suite to navigate Privacy changes in 2023 & beyond

Swaarm, a leading global performance-based marketing platform, announced the launch of its Advanced Privacy Suite (APS). The industry’s first complete solution helps marketers, advertisers, Ad Networks, and Ad Agencies navigate the constantly changing privacy landscape.

Personica Announces Rebrand to Fishbowl, Champions Delightable GRM Tool

Personica, a leading provider of restaurant marketing solutions, announced it will be changing its name back to Fishbowl, effective immediately.

Sprout Social Launches The Arboretum, A New Online Hub for the Social Media and Marketing Industry

Social media professionals and marketing executives increasingly face pressure to deliver transformative business results while keeping up with the latest industry trends and news.

TikTok and Samba TV Release New Measurement Study Showcasing TikTok’s Effectiveness Driving…

Samba TV and TikTok released the findings of a first of its kind partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies, and live events.

Firework Named BigCommerce Technology Partner

Firework, a video commerce leader, announced it has been named a BigCommerce Technology Partner, providing tens of thousands of BigCommerce merchants access to Firework’s full suite of video commerce capabilities — including short-form, shoppable video and livestream shopping.

Lumen Registers Increased Views and More Positive Response to Ads using SeenThis Technology

Adaptive streaming company, SeenThis, announces that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology .

Bloomreach Introduces a Seamless Way for Marketers to Build Data-Driven Reports and Analyses

Bloomreach, the world’s #1 Commerce Experience Cloud, announced a simpler, more efficient way to gather and analyze data within the Bloomreach platform. The Analytics and Reporting Template Library will streamline the process of creating reports and analyses by providing pre-defined templates based on popular use cases.

Stirista Acquires Strategic Lifecycle Marketing Provider Customer Portfolios

Building on explosive organic growth, Stirista, a data-driven marketing company, announced its acquisition of Customer Portfolios, a Boston-based strategic lifecycle marketing provider.

Scripps appoints Brian Joyce VP and GM of KMGH in Denver

The E.W. Scripps Company has appointed Brian Joyce to the role of vice president and general manager for KMGH, Scripps’ ABC affiliate in Denver, effective May 8.

Viffy Introduces First Premium Content Creator Platform Fueled by Everyday Consumer Spending

Viffy, the industry’s first premium creator content platform that bridges creator influence and retailer loyalty, announced its official app launch. Dedicated to empowering a more universal premium content experience, while simultaneously facilitating the funding for more content creator paid subscriptions.

Article of the Week

Everything You Need to Know About Affiliate Marketing

Affiliate MarketingAffiliate marketing, if you know what it means chances are you would give it a shot or at least thought of it. And in case you don’t know what it means, well, don’t break your head over it. In a nutshell, affiliate marketing is another stream of passive revenue for anyone who is looking to make extra bucks, but how does it work? Furthermore, the main question lurking around is, does it work in the first place? Let’s dive in and find answers to these questions.

MarTech Expert Quote of the Week

MarTech360 Interview With Harry Hanson-Smith, RVP at Dynamic Yield, Mastercard company

Dynamic Yield“In today’s world, personalisation must be omnichannel because digitally-savvy consumers expect it when they interact with a brand.”

Tanvi Dabadgaonkar 16 posts 0 comments

Tanvi is a skilled digital marketing professional and content specialist with a strong background in analyzing trends in marketing technology. She is a very passionate and skilled publisher who has been working in the market research industry. As a detail-oriented professional, responsible for writing, creating, and executing content marketing campaigns, she values accuracy and precision in all aspects of her work. With a sharp focus on intelligent business strategies, she is a Tech and MarTech narrator skilled in the art of storytelling.

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