MarTech360’S Weekly News Roundup With Zoom, Madison Logic, Accenture, Wunderkind, Krisp And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Madison Logic and ZoomInfo Partner to Accelerate B2B Revenue with Unified Data-Driven Engagement

Madison Logic, a leading global Account-Based Marketing (ABM) activation platform, and ZoomInfo, the go-to-market intelligence leader, announced a strategic partnership designed to help B2B organizations engage buyers more effectively and drive revenue growth faster.

Wunderkind Launches AI Experiences to Redefine Customer Engagement with Real-Time, Agentic Messaging

Wunderkind, a leading AI decisioning platform specializing in identity resolution and cross-channel personalization, announced the debut of Wunderkind AI Experiences – a next-generation portfolio designed to deliver personalized, agentic messaging at scale.

• In Social Media Technology news this week…

Accenture Expands Social and Influencer Marketing Capabilities with Acquisition of Superdigital

Accenture announced the acquisition of Superdigital, a U.S.-based social and influencer marketing agency, to strengthen its end-to-end social marketing offerings under Accenture Song. The move reinforces Accenture’s commitment to helping brands drive growth, deepen community engagement.

• In Customer Experience news this week…

Salesforce Unveils Zero Copy Data Sharing for streamlined data activation

Salesforce has announced the launch of Zero Copy Data Sharing, a groundbreaking approach that enables enterprises to activate data with unmatched speed, scale, and efficiency-without moving or duplicating it.

Krisp Unveils AI Voice Translation v2.0 to Redefine Real-Time Multilingual Customer Conversations

Krisp, a global leader in real-time voice AI technology, announced the release of AI Voice Translation v2.0, an enhanced version of its AI-powered interpretation platform built for seamless communication between customer service agents and customers.

• In Mobile Tech news this week…

Google Ads Introduces Ad Preview and Diagnosis Tool

Google Ads offers the Ad Preview and Diagnosis tool, a critical utility for advertisers to troubleshoot why their ads-or specific assets-aren’t showing up on search results pages. Users can access this feature via the Tools menu in the Google Ads interface.

Guideline Unveils Digital Ad Data Innovation Suite

Guideline, a leading provider of advertising data and media planning solutions, announced the release of its Digital Ad Data Innovation Suite, a significant expansion of its digital intelligence capabilities designed to enhance transparency across both ad spend and pricing datasets.

• In Marketing Analytics news this week…

Mixpanel Launches Metric Trees to Link KPIs with Business Outcomes

Mixpanel has introduced Metric Trees, a new in-platform capability designed to help organizations connect key performance indicators (KPIs) directly to business impact. Unlike traditional dashboards that display static or historical data, Metric Trees provide dynamic, hierarchical visualizations.

Zoom Extends Agentic AI & Virtual Agent to Zoom Phone for Businesses

• In Martech Content news this week…

Ever Wanted Your Docs to Speak? Gemini in Google Docs Now Reads Aloud!

Google has introduced a new Gemini-powered feature in Google Docs that allows users to listen to their documents, enhancing accessibility and productivity. The update enables readers to convert written content into natural-sounding audio directly within Docs.

Birdeye Unveils AI-Powered Listings Optimization Agent

Birdeye, the leading agentic marketing platform for multi-location businesses, announced the launch of its Listings Optimization Agent, a next-generation AI solution designed to maximize discoverability and streamline local search performance.

Article Of The Week…..

From Content to Conversions: How Strategic Storytelling Drives Marketing ROI

For years, marketing leaders thought that more content meant more conversions. But this idea is becoming less accurate. We built content engines that quickly generated blog posts, white papers, and social media updates. We thought the high volume would catch attention and improve our pipeline. But a harsh reality has set in. The market is crowded. Buyer attention is hard to get. Our dashboards show vanity metrics that don’t boost revenue. The C-suite now wants more than just click-through rates. They want a clear answer to one key question: what’s the real return on our marketing investment?

How AI is Transforming Campaign Performance for Marketers

For decades, marketing leaders relied on gut feelings, scattered data, and slow feedback. Campaigns started with hopeful goals. After a few weeks, we measured results with imperfect data. This caused changes that often seemed like educated guesses, not precise science. Digital channels grew, making things more complex. They created so much data that it often confused instead of helped. Today, a major change is happening. It’s reshaping how we create, run, and improve campaigns. Artificial Intelligence is not just a future concept. It’s essential for improving campaign performance today. It helps us shift from guesswork to clear insights.