Notified Unveils AI-Powered Personalized Pitch to Transform Media Outreach
Notified has launched Personalized Pitch, an AI-driven feature designed to help PR professionals secure more media coverage by delivering hyper-targeted outreach at scale. Built with direct input from communications teams, the tool addresses growing industry pressures—from tighter budgets and leaner teams to shrinking newsrooms—by combining artificial intelligence with human oversight to craft individualized, 1:1 email pitches based on each journalist’s beat, audience, and coverage history. Exclusive to subscribers of the Notified media contacts database and integrated with GlobeNewswire, Personalized Pitch enables users to manage customized outreach and press release distribution within a single platform.
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“With the growing demand for more targeted and effective media outreach, we are committed to equipping corporate communicators with technology that enhances – not replaces – their expertise,” said Erik Carlson, Chief Operating Officer at Notified. Susan Frantz, CEO of Frantz Marketing Solutions, added, “By adopting AI early, we’re not only streamlining our operations, but also connecting with our media clientele more effectively.” Key benefits include improved storytelling, workflow efficiency, and enhanced analytics. Future updates will introduce Smart Search, a Pitch Dashboard, and integrated PR campaign management—all aimed at making media engagement more intelligent, seamless, and impactful.
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