Pacvue Introduces Incrementality Console for Accurate, Actionable Insights to Boost Advertisers’ Revenue

Pacvue, the leading commerce acceleration platform known for integrating retail media, commerce operations, actionable insights, and advanced measurement, introduced its new Incrementality Console. This cutting-edge tool features the pioneering iROAS Dashboard, marking the beginning of an expanded suite of intelligent automation, reporting, and optimization products. The Incrementality Console empowers brands to precisely measure the impact of their advertising on sales, enhancing their ability to gauge campaign effectiveness, optimize budgets, and make informed decisions on marketing strategy.

Traditional measurement tools often obscure the true contribution of advertising to incremental sales, complicating the justification of campaign performance. Challenges such as fragmented data sources, inconsistent attribution models, and isolated retail channels make it difficult to understand how media campaigns drive growth. Pacvue’s Incrementality Console tackles these issues by delivering highly accurate, modeled estimates of advertising’s impact on top-line sales through advanced data science and machine learning techniques, ensuring the most reliable measure of incremental revenue growth.

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“Our Incrementality Console offers advertisers an unmatched perspective on media performance across key channels,” said Melissa Burdick, Co-Founder and President of Pacvue. “With actionable insights from our iROAS Dashboard, brands can optimize their ad spend and strategies more effectively, selecting the best ad types, tactics, and channels to attract new customers and boost incremental revenue.”

Unlike most incrementality models that rely on static formulas with limited metrics, Pacvue’s advanced iROAS Dashboard leverages dozens of inputs, diverse data sources, and sophisticated linear regression models to provide iROAS estimates with the highest level of confidence.

“We’re thrilled to experience Pacvue‘s innovative and robust incrementality measurement solution, which not only highlights the impact of our advertising on total sales but also considers long-term value,” said Christine Banz, Senior Retail Media Specialist at Glanbia Performance Nutrition. “We eagerly anticipate further advancements and innovations from their team.”

The Incrementality Console is the latest addition to Pacvue’s growing suite of tools designed to help advertisers refine their campaign strategies, allocate spending more effectively, and drive incremental revenue growth.