The Vomela Companies Acquires PFL to Strengthen Direct Mail Automation and Expand National Marketing Capabilities

The Vomela Companies, a leading provider of visual communications and specialty graphics, announced the acquisition of PFL, a premier direct mail automation and printing company headquartered in Livingston, Montana. This strategic acquisition expands Vomela’s national presence and enhances its ability to deliver data-driven, multi-channel marketing solutions to clients across a wide range of industries.

Founded in 1996, PFL empowers marketers to automate, personalize, and measure direct mail campaigns with the same precision as digital channels. Its robust platform integrates seamlessly with leading CRMs and marketing automation tools—including Salesforce, Adobe Marketo Engage, and Iterable—enabling real-time, behavior-triggered mailings. In addition to its cutting-edge automation capabilities, PFL is renowned for its comprehensive portfolio of high-quality print solutions, including brochures, postcards, catalogs, and Every Door Direct Mail® offerings.

Vomela, headquartered in St. Paul, Minnesota, is recognized as a full-service visual solutions provider with the scale and expertise to bring creative concepts to life. With over 1,300 employees and more than 20 locations across North America, Vomela delivers impactful graphics for everything from in-store displays and fleet wraps to experiential branding at major events—serving both global and regional clients.

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“Direct mail continues to be one of the most effective and measurable marketing channels,” said Mark Auth, President and CEO of The Vomela Companies. “Adding PFL’s capabilities to our portfolio allows us to expand our end-to-end direct mail campaign support and automation—from creative strategy to production, personalization, and delivery.”

As part of the acquisition, PFL will continue operating from its Livingston, Montana facility as a division of The Vomela Companies. The existing team will remain in place to ensure seamless continuity and maintain strong client relationships. By combining PFL’s technology-driven approach with Vomela’s production scale and creative expertise, the companies are well-positioned to deliver high-impact marketing campaigns across key sectors such as healthcare, financial services, retail, and more.