Qualtrics, the pioneer and leader in experience management (XM), has announced a strategic partnership with PureSpectrum, a recognized innovator in market research technology and data quality. This collaboration introduces advanced synthetic research capabilities designed to dramatically reduce the time and cost needed to uncover critical market insights.
As organizations increasingly turn to synthetic panels to scale research more effectively, the combined strengths of Qualtrics and PureSpectrum offer an unmatched solution in speed, accuracy, and audience reach.
Through this new agreement, PureSpectrum has named Qualtrics as its exclusive provider of synthetic panel data. Leveraging Qualtrics’ proprietary AI model, researchers can generate insights in minutes rather than weeks, cut fielding costs by up to 50%, and expand reach to broader, more diverse audiences.
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Qualtrics’ synthetic research engine is built on a vast library of industry-specific experience data, ensuring responses are not only secure and reliable, but also reflective of evolving consumer behaviors and expectations. This will now be further enriched with millions of daily data points sourced from PureSpectrum Training Data, enhancing the precision and relevance of synthetic responses.
This partnership expands upon an existing collaboration between the two companies. PureSpectrum already serves as the exclusive quantitative panel provider through the Qualtrics Platform via its PureSpectrum Marketplace. Over the course of this partnership, PureSpectrum has consistently delivered high-quality data, seamless onboarding, and dependable platform performance—fueling ongoing mutual success.
“Synthetic data represents a powerful new era of market intelligence and decision-making in business, and we’re seeing incredible momentum as the world’s leading companies and research organizations turn to Qualtrics for the trusted AI-generated insights and capabilities they need in it,” said Ali Rohani, Chief Transformation Officer, Qualtrics and founder of Qualtrics Edge. “By combining the leading power, expertise, and reach of Qualtrics and PureSpectrum, market researchers now have rapid access to reliable, secure, and current synthetic insights they can trust to guide and inform business critical programs.”
“Until now, synthetic offerings have struggled to reflect human behavior because they’ve lacked the enriched, nuanced data required to truly understand it,” said David Butler, President of PureSpectrum. “Built upon decades of expertise and insights, Qualtrics’ synthetic research capabilities are first-class — and combined with PureSpectrum Training Data will create a synthetic offering unparalleled in reliability and precision.”
With this expanded partnership, both companies are poised to redefine the market research landscape, offering businesses a faster, more scalable way to generate insights and make data-driven decisions.
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