Acosta Bolsters Retail Sales Operations, Digital, Commercial Leadership and Capabilities

Acosta, a global integrated sales and marketing services leader, announced leadership and organizational changes that will bolster the company’s Sales Agency In-Store operations, Digital Commerce capabilities, and Commercial strategy and support, delivering enhanced services and outcomes for the company’s CPG clients and retail customers. The company also announced new and evolved roles for its Strategy and Transformation leadership to strengthen the design and execution of its strategic initiatives.

“As Acosta continues to evolve as a company, we are focusing our organization and investments to meet the needs of our clients and customers in an increasingly dynamic marketplace,” said Brian Wynne, Acosta CEO. “These changes will further support the integration of our successful acquisitions made over the past 18 months, optimize Acosta’s best-in-class retail processes and structure, and build on our unmatched capabilities that drive profitable growth for our partners across CPG and retail.”

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• David Yenzer, formerly President of Premium, an Acosta agency acquired in 2021, will now serve as President, In-Store Services Team, reporting to Darian Pickett, CEO, Acosta Sales Agency. Yenzer will lead a team that addresses today’s most significant retail challenges across labor, technology, and execution.
  
  The In-Store Services Team will leverage Acosta’s unparalleled scale, data, and technologies to drive retail execution and compliance and deliver stronger ROI for its brand and retailer partners across the entire enterprise. Areas of focus include enabling elevated service and outcomes for CPG clients and retail customers, improving talent acquisition and associate retention and engagement, and fully implementing Acosta’s SmartRetail/360 technology across the retail sales operations team.
  
  
• John Carroll will shift from his role as Chief Growth Officer to serve as President of Acosta’s Digital Commerce business segment and will continue reporting to Wynne. This group will enable clients to bridge the physical and digital shelves by offering one-stop omnichannel digital commerce services that drive conversion and brand preference.
  
  Acosta’s Digital Commerce services include Amazon through OeP, retailer.com, content syndication, advanced insights and analytics, as well as revenue growth management, supply chain, and omnichannel insights and reporting.
  
  
• Jeremy Benedict will move into the newly established Chief Commercial Officer role after serving as Chief Strategy & Transformation Officer for the past two years. He will also continue reporting to Wynne. Benedict and his team will enable Acosta’s go-to-market teams with the content, tools, and training needed to help current and potential clients access the breadth of Acosta’s capabilities to grow their businesses.
  
  
• There are no changes to Acosta’s Marketing Services business segment, led by Derek Bowen, President; and Acosta’s foodservice agency, CORE Foodservice, led by Travis King, President. Both Bowen and King continue to report to Wynne.

SOURCE: PR Newswire