Salesforce to Acquire Informatica, Creating Industry’s Most Complete AI-Ready Data Platform

Salesforce, the global leader in AI-powered customer relationship management (CRM), has signed a definitive agreement to acquire Informatica, a pioneer in enterprise cloud data management, in a deal valued at approximately $8 billion in equity, net of Salesforce’s existing investment in the company.

This strategic acquisition is set to deepen Salesforce’s data capabilities by integrating Informatica’s enterprise-grade data management suite—enhancing the foundation for secure, scalable, and trustworthy agentic AI across the modern enterprise.

Powering Trusted AI with Robust Data Infrastructure

AI in the enterprise demands more than raw data. It requires transparent, contextual, and governed data systems. By combining Informatica’s end-to-end data management—covering integration, cataloging, privacy, and Master Data Management (MDM)—with Salesforce’s platform, businesses will gain a unified architecture for developing intelligent, autonomous AI agents that operate responsibly and at scale.

Key Value Drivers:

• Data Transparency: Informatica’s lineage and integration tools provide traceable data flow, crucial for auditability and regulatory compliance.
• Contextual Understanding: Metadata-rich datasets, aligned with Salesforce’s unified data model, help AI agents act with deeper context.
• Data Governance: Informatica’s built-in quality and compliance capabilities ensure all AI inputs are secure, accurate, and standardized.

“Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Marc Benioff, Chair and CEO of Salesforce. “By uniting the power of Data Cloud, MuleSoft, and Tableau with Informatica’s industry-leading, advanced data management capabilities, we will enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company, and significantly strengthen our position in the $150 billion-plus enterprise data market.”

“Joining forces with Salesforce represents a significant leap forward in our journey to bring data and AI to life by empowering businesses with the transformative power of their most critical asset — their data,” said Amit Walia, CEO of Informatica. “We have a shared vision for how we can help organizations harness the full value of their data in the AI era.”

Driving AI Innovation Across Salesforce Ecosystem

By embedding Informatica’s cloud-native capabilities directly into the Salesforce platform, this acquisition unlocks new opportunities to solve key enterprise AI challenges:

• Enhanced Data Cloud: Informatica will reinforce Salesforce’s Data Cloud as a premier Customer Data Platform (CDP), ensuring businesses access unified, reliable, and actionable data.
• Next-Gen AI Agents with Agentforce: Together, the platforms will provide the intelligence backbone needed for autonomous agents to process, understand, and act on enterprise data in real time.
• Stronger Customer 360: Trusted data will further personalize Salesforce CRM applications, helping companies deliver more meaningful customer experiences.
• Governed MuleSoft Integrations: Informatica will bring superior data quality and governance to MuleSoft APIs, enabling seamless, secure, and standards-compliant data movement.
• Smarter Insights via Tableau: Tableau users will benefit from enriched data context, driving more relevant and strategic analytics.

“Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data. The combination of Informatica’s advanced catalog and metadata capabilities with our Agentforce platform delivers exactly this,” said Steve Fisher, President and Chief Technology Officer, Salesforce. “Imagine an AI agent that goes beyond simply seeing data points to understanding their full context — origin, transformation, quality, and governance. This clarity, from a unified Salesforce and Informatica solution, will allow all types of businesses to automate more complex processes and make more reliable AI-driven decisions.”

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Accelerating Integration and Innovation

Post-acquisition, Salesforce plans to quickly integrate Informatica’s core technology stack—spanning data integration, quality, governance, and unified metadata—into Salesforce’s broader ecosystem. The goal: to deliver a seamless “system of understanding” that powers Agentforce, Data Cloud, and beyond.

Salesforce will also continue to support Informatica’s innovation roadmap, enabling the company to build industry-leading, AI-native data management products for hybrid, multi-cloud, and cross-cloud environments.

A Strategic Move for the AI-Powered Future

The acquisition, aligned with Salesforce’s disciplined and purpose-driven M&A approach, positions the company for its next wave of AI-led growth—especially in key verticals such as Public Sector, Healthcare, Life Sciences, and Financial Services.

“Our acquisition strategy is methodical, patient, and decisive — targeting transformative assets like Informatica when the calculus aligns to maximize customer success,” said Robin Washington, President & Chief Operating and Financial Officer, Salesforce. “This proposed acquisition will be a key enabler for Salesforce’s next phase of AI-driven growth — and we will move quickly to integrate their capabilities and unlock synergies on a fast timeline, particularly in areas like Public Sector, Life Sciences, Healthcare, and Financial Services. We’re laser-focused on accelerated execution to increase our market differentiation and deliver sustained benefits for all Salesforce stakeholders.”

“Permira and CPP Investments partnership with Informatica is clear proof of the benefits of a long-term investing mindset and focus on transformational growth at scale,” said Bruce Chizen, Informatica Chairman. “This exceptional outcome with Salesforce is testament to that philosophy.”