Similarweb Launches GenAI Intelligence Toolkit to Track Brand Visibility and Traffic

Similarweb, a global leader in digital data intelligence, has unveiled its GenAI Intelligence Toolkit, a groundbreaking solution designed to help businesses understand how their brand performs across generative AI-powered platforms. By combining AI Brand Visibility with AI Traffic Analytics, the toolkit enables organizations to track where and how they’re being mentioned, how much traffic AI tools are driving to their digital properties, and how they stack up against competitors.

In today’s evolving digital ecosystem, AI search and chatbot platforms are becoming central to discovery and decision-making. Similarweb’s new toolkit offers a unique dual lens-visibility plus traffic-giving companies a complete view of how generative AI impacts their online presence and bottom line.

Key Capabilities of the GenAI Intelligence Toolkit

• Connect AI Visibility to Traffic: Understand which AI platforms mention your brand, how often, and the volume of traffic they drive to your site.
• Discover Visibility Gaps: AI Brand Visibility highlights the topics your brand is most associated with, the sources AI tools rely on, and identifies if competitor-favored publications are influencing results—allowing strategic content and SEO optimization.
• Benchmark Against Competitors: Gain insight into how much AI-driven traffic reaches your site and how it compares with industry rivals. Understand what prompts are generating visits to you and your competitors.
• Decode AI Traffic Patterns: Go beyond clicks-track engagement, conversions, and content performance originating from AI platforms to shape more effective content and marketing strategies.
• Uncover Consumer Intent: Unlike traditional keyword tools, GenAI surfaces rich user prompts, giving deeper insight into what your audience is asking and expecting—fueling smarter engagement and personalization.

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While other tools focus solely on visibility, Similarweb’s solution uniquely connects that visibility to traffic outcomes, offering a true performance-oriented view of brand engagement across the AI landscape. Built on Similarweb’s trusted digital data foundation, it provides actionable intelligence to shape SEO, content, and digital marketing strategies for the AI era.

“With AI searches on the rise and featured heavily within industry news, I get asked a lot of questions on the regular by senior company executives – they want to know how much of our traffic is coming from AI platforms, and what this might mean for our future strategy,” said Jon Baldwin, Senior SEO Content Manager at pet care company Rover. “Similarweb’s tool has enabled me to quickly and easily answer these questions with compelling visuals, which senior leaders always appreciate – especially if they’re presenting to their board or other business partners.”

“Similarweb’s AI Traffic feature is a game changer, offering valuable insights into how AI chatbots are reshaping brand discovery,” added Ben Newman, Insights and Effectiveness Manager at Anything is Possible, a UK digital agency. “The AI Traffic feature supports our SEO and Content teams, while also revealing the prompts users are entering, helping us better understand client audiences and what matters to them before they visit a website.”

“Our SEO team is able to benchmark against competition and understand better our share in AI platforms,” noted Piotr Szpakiewicz, SEO Growth Leader at Displate.com. “A second feature I like is AI Brand Visibility, which allows me to evaluate our current brand visibility and mention share, but, more importantly, gives us a glimpse into real user prompts. With this AI tracking setup, we can understand how our SEO tech and content translate strategies into chatbot traffic, which prompts triggered mentions of our brand, and where we are cited as a source.”

A Strategic Step in Similarweb’s AI Roadmap

This launch is part of Similarweb’s broader initiative to help businesses adapt to the AI-driven digital landscape.

“We recognize that AI represents a fundamental shift in the digital marketplace,” said Or Offer, Founder and CEO of Similarweb. “We are committed to helping our customers understand how business and consumer use of AI is reshaping the web. At the same time, we’re taking advantage of AI across our product development and engineering organizations to improve data analysis and make insights more accessible to our customers. With our recent launch of full-service AI Agents, we’re also putting that power in the hands of our customers – for example, agents to help marketers identify search traffic trends and fill content gaps.”