Touchstone Research Unveils Dial Tester for Real-Time Audience Feedback and Content Optimization

Touchstone Research, a leader in innovative market research solutions, is thrilled to introduce its latest offering, Dial Tester—a cutting-edge content testing tool that captures real-time audience feedback. Tailored to provide moment-by-moment insights, Dial Tester allows marketers, media producers, and researchers to enhance their content for optimum engagement across various demographics, including kids, teens, and young adults.

What Is Dial Tester?

Dial Tester is an advanced content testing platform designed to gauge real-time audience reactions. Featuring an intuitive dial or slider interface, participants can rate their level of engagement or emotional response continuously while watching or listening to content. This powerful tool empowers businesses to:

  • Monitor Audience Engagement: Track which moments capture your viewers’ attention and identify points where interest wanes.
  • Identify Key Content Moments: Spot peaks and dips in your media to improve overall effectiveness.
  • Optimize Content for Maximum Impact: Leverage data-driven insights to enhance media performance and refine your content strategy.

Perfect for All Types of Content Testing

Dial Tester excels in a wide range of content testing scenarios, including:

  • Television shows and movies
  • Ads and commercials
  • Podcasts and audio content
  • Storyboards and animatics
  • Live events and political campaigns

Also Read: Alliant’s Audiences Now Available in Experian’s New Data Marketplace

Why Dial Tester is Essential for Your Content Research

Touchstone Research‘s Dial Tester sets a new standard in content testing, offering several key benefits:

  • Real-Time Feedback: Gain instant insights into how your audience feels about your content, moment by moment.
  • Customizable Features: Add options like “tune out,” “like,” or “change channel” to dive deeper into audience preferences.
  • Designed for All Ages: The user-friendly interface has been rigorously tested with various age groups, from kids to adults, ensuring universal appeal and accurate feedback.
  • Secure Testing: Protect your valuable media assets with Secure Content Testing (SCT), which includes optional user-level watermarking.
  • Cross-Device Compatibility: Whether on desktop, mobile, or tablet, Dial Tester works effortlessly across devices and screen sizes.
  • Global Reach: Conduct research across different languages and international markets, ensuring comprehensive audience feedback.

A Game-Changer for Content Testing

“Dial Tester is a game-changer for content testing,” said Aaron Burch, CEO at Touchstone Research. “Our clients came to us looking for a solution that could do it all: work with kids, teens, and young adults as effectively as it does with adults, be fully customizable, integrate across research methods and platforms, and maintain the highest level of security. That’s why we built Dial Tester. It’s designed to deliver real-time insights that help our clients refine their content, maximize engagement, and connect with their audiences like never before.”

Dial Tester is now available for use by marketers, researchers, and content creators, offering a revolutionary approach to content optimization and audience engagement.

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More