Adobe Delivers LLM Optimizer for Businesses to Boost Visibility Across AI-Powered Chat Services

Adobe has launched Adobe LLM Optimizer. This new solution helps businesses boost their presence and authority in AI search and chat. As generative AI gains popularity, LLM Optimizer helps companies improve their brand visibility. It provides the tools needed to adapt in this changing digital world.

The Adobe LLM Optimizer empowers teams to perform Generative Engine Optimization (GEO) by tracking AI-driven traffic, benchmarking brand mentions, and deploying actionable recommendations to increase discoverability-both on owned channels and across third-party digital surfaces where brands are referenced.

“Generative engine optimization has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage,” said Loni Stark, Vice President of Strategy and Product, Adobe Experience Cloud. “Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimization actions, ensuring businesses can stand out in a rapidly changing landscape.”

Also Read: Semrush Launches AI Visibility Index to Redefine Enterprise Brand Discovery in the Age of AI

Addressing a Shift in Digital Discovery

AI-powered chatbots and browsers are transforming how consumers find and research products. Adobe’s new data reveals that AI-driven traffic to U.S. retail sites soared by 1,100% in September 2025 versus the prior year. Visitors from AI interfaces had 12% more engagement. They were 5% more likely to convert than users from traditional sources. These sources include paid search, affiliates, and social media. These insights highlight the urgent need for businesses to change their digital strategies. They must stay visible where consumers spend their time—within generative AI experiences.

Key Capabilities of Adobe LLM Optimizer

Measure and Benchmark AI-Driven Visibility:
LLM Optimizer helps businesses find and review their content. This includes articles, FAQs, and product pages that large language models (LLMs) use. Organizations can track changes in AI referral traffic. They can compare their brand visibility with competitors. Also, they can find valuable queries to optimize for the best results.

Optimize Content and Code for AI Readiness:
Early access users of LLM Optimizer found that 80% had major visibility gaps preventing AI systems from surfacing critical product or brand information. To close these gaps, the platform’s recommendation engine analyzes both owned and third-party channels (including Wikipedia and public forums), suggesting improvements to content, metadata, and technical structure. With one-click approval, teams can implement fixes that improve accessibility to LLMs—turning insights into measurable outcomes.

Demonstrate Business Impact:
The tool links AI visibility to user engagement and conversion rates. This helps teams measure the business value of better discoverability. Out-of-the-box reports show how AI visibility boosts growth. They help organizations bring marketing and technical teams together to share performance goals.

Enterprise-Ready Integration and Accessibility

Adobe LLM Optimizer is available as a standalone application and also integrates natively with Adobe Experience Manager Sites, the company’s industry-leading content management system. It supports open interoperability standards such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), ensuring seamless integration with third-party workflows and data systems.

To make AI visibility insights accessible to all, Adobe has also launched a free Chrome extension called “Is Your Webpage Citable?”—powered by LLM Optimizer. The tool lets users instantly see how their webpages appear to AI models, highlighting missing or incomplete elements that limit visibility. For organizations ready to take the next step, LLM Optimizer offers a complete enterprise-grade solution for AI visibility measurement, optimization, and reporting.

Adobe LLM Optimizer is here! This launch shows Adobe’s lead in AI-driven marketing and content optimization. It helps brands remain discoverable, authoritative, and competitive in the generative AI era.