Adobe Unleashes New Era of Creativity for All With the Commercial Release of Generative AI

Adobe announced the commercial release of Firefly, its family of creative generative AI models, with native integration across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud – unleashing a new era of AI-enhanced creativity for millions of customers across the globe.

The commercial release includes a new Firefly web application, a playground for exploring AI-assisted creative expression; Firefly-powered capabilities integrated into Photoshop, Illustrator and Express workflows; as well as the new Adobe GenStudio solution to solve today’s Enterprise content supply chain needs.

Adobe Firefly

Firefly supports text prompts in over 100 languages and enables users around the world to create stunning content that is designed to be safe for commercial use.

“With over two billion images generated during the beta, Adobe Firefly is ushering in a new era of creative expression for customers across every segment,” said David Wadhwani, president, Digital Media Business at Adobe. “Firefly’s breathtaking capabilities combined with the rich tooling of our Creative Cloud apps, Express, the Firefly web app and Adobe Experience Cloud, give creators unparalleled opportunities to work with generative AI in new, rich and productive ways.”

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With new Generative Credits included in their subscriptions, Creative Cloud, Express and Firefly subscribers will benefit from expanded value of Firefly-powered capabilities as a core part of their workflows. In addition, Adobe Firefly for Enterprise is now generally available for businesses to confidently deploy AI-generated content. Customers will be able to access Firefly for Enterprise through Creative Cloud, Express and Experience Cloud. Adobe’s first model was trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired. The company is working with Enterprise customers to enable them to customize models using their own assets to generate custom content.

Creative Cloud

The next generation of Creative Cloud starts today with Firefly-powered features now generally available in Photoshop and Illustrator, as well as AI-powered innovation in Premiere Pro and After Effects. To enable broad access to generative AI workflows, Creative Cloud paid plans now include the new Firefly web application, a playground for exploring AI-assisted creative expression, and Express Premium, the all-in-one creativity app with new generative AI Text to Image and Text Effects features that make it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos and more.

SOURCE: Businesswire