Captiv8 and TikTok: Driving the Future of Social Commerce Together

Captiv8, the most highly awarded influencer marketing platform for enterprise brands, proudly announces the expansion of its extensive partnership with TikTok to include an integration with TikTok Shop.

This partnership strengthens Captiv8 and TikTok’s shared commitment to advancing the creator economy, delivering against lower funnel advertiser expectations, and maximizing the earning potential  for creators. The integration of TikTok Shop into Captiv8’s award-winning Commerce  Suite will further enhance Captiv8’s robust social commerce capabilities.

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“TikTok’s personalized discovery, coupled with a seamless browse-to-buy interface, provides a unique shopping experience anchored in entertainment, education and ease. By integrating TikTok Shop into our Commerce offering, we are allowing brands and retailers to reach TikTok’s ready to shop audiences, turning inspiration into action, and engagement into sales,” said Krishna Subramanian, CEO & Co-Founder of Captiv8.

This collaboration comes on the heels of the recent announcement of the launch of Captiv8’s Brand Exclusive Storefronts.

Captiv8 is the #1 ranked influencer marketing platform, empowering enterprise brands with comprehensive influencer marketing and social commerce solutions. Leveraging proprietary AI technology and creator data, Captiv8 suite of services include a Creator Commerce offering, Branded Storefronts, and end-to-end creator campaign management. As a trusted TikTok Marketing partner, Captiv8 excels in driving social commerce at scale, enabling brands to seamlessly integrate shoppable content, enhance shopability, and maximize creator monetization across social platforms.

SOURCE: PRNewswire