tvScientific, the performance advertising platform for connected TV (CTV), announced it has been named a Power 100 affiliate partner by global affiliate marketing platform Awin for the second time. tvScientific was selected as one of 100 featured affiliate partners from one million active publishers across 35 countries, including TikTok creators, price comparison sites, niche bloggers, global media powerhouses, cutting-edge technologies, FinTech pioneers and brands.
Awin’s Power 100 was a first for its industry in 2022, reshaping how affiliate marketers view partnerships. And the results speak for themselves, with the Power 100 collectively generating $4.9 billion in revenue and 55 million sales for more than 8,000 ecommerce retailers in 2022.
The Redefining “Affiliate” category reshapes what it means to be an affiliate today, going beyond the traditional partnerships and altering the perception of what’s possible in the channel. tvScientific was selected by a panel of Awin experts across the business for its innovation and for pushing the boundaries of what it means to be a partner in the affiliate channel.
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“Since its inception, the affiliate and partner marketing channel has provided brands a low-risk, high growth opportunity unique to other marketing strategies thanks to its pay-for-performance model,” said Adam Ross, CEO of Awin. “In a time when a brand’s bottom line has never been under greater scrutiny, affiliate insulates a company’s strategy while enhancing the customer journey and ongoing relationship. This is what makes Awin’s Power 100 so crucial to success – it represents a true slice of the industry today, spanning promotional and partnership opportunities across every consumer touchpoint, from brand-building awareness generators to post-sale customer retention experts. I look forward to seeing how the Power 100 further impacts the affiliate and partner marketing industry in 2023 and beyond.”
“Performance advertising is the very heart of the ad industry, representing 65% of the total $300 billion US ad spend,” said Jason Fairchild, CEO of tvScientific. “This trend toward performance is now disrupting the $70 billion TV industry, and with this recognition from Awin tvScientific looks forward to showing more companies across industries what’s possible with CTV.”
SOURCE: GlobeNewswire
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