Affinity Acquires Affilizz to Expand AI-Powered Affiliate Monetization on a Global Scale

Affinity, a global leader in adtech, has announced the acquisition of Affilizz, a French startup renowned for its AI-powered shopping widgets that help publishers turn product recommendations into revenue. By integrating Affilizz’s innovative frontend technology with Affinity’s global affiliate platform, NucleusLinks, the company aims to simplify and scale affiliate monetization for publishers worldwide.

Affilizz has become a go-to solution for major French media brands, transforming editorial content into engaging, commerce-driven shopping experiences through artificial intelligence. Its technology recommends contextually relevant products for each page or article-complete with price history, product comparisons, pros and cons-and aligns with each publisher’s editorial tone. Currently, Affilizz powers commerce content for 122 leading media groups across 200+ publications in France, including Qwant, Reworld Media, Clubic, CMI France, and Webedia.

NucleusLinks operates behind the scenes to boost affiliate earnings by 30–120% while automating publisher operations. Affilizz enhances the front-end user experience, increasing engagement rates for publishers by 2-4x. Together, the two solutions bring AI-driven optimization to both the back-end and front-end of affiliate publishing.

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“The Affilizz team has built an unrivalled technology. We have been keeping an eye out on all the good work done by the team, and their inventions, for the past year – and are excited to help them now bring their work to a global client base. The team around brothers Vincent and Florent Alzieu is tenacious, creative, inventive and hungry for success – making them a very good fit with Affinity’s 500+ team members around the world,” says Cornelius Frey, CEO, NucleusLinks.

The acquisition comes at a crucial time as publishers face declining traffic from search engines and increasing pressure to extract more revenue from existing affiliate channels. With resources stretched thin, AI-powered tools like Affilizz and NucleusLinks enable publishers to maximize revenue potential while focusing on their core strength-creating quality content for their audiences.

The Affilizz team, based in Lille and Paris, will join the NucleusLinks unit within Affinity. Their technology will be integrated into the broader NucleusLinks platform and rolled out globally to its client base, which includes industry leaders such as Microsoft, Vox Media, and Ziff Davis.

In the words of Florent and Vincent Alzieu, co-founders of Affilizz: “We’re proud to see a project born in France and now taking on an international dimension alongside Affinity. Our entire team is joining this new chapter with excitement. With a single click, our widgets turn an article into an incredible shopping experience, while our unified dashboard gives publishers a clear view of their performance. Together with NucleusLinks’ bid-per-click technology, our revenues are bound to accelerate and by collaborating with Affinity, we are confident that we can now scale this unique combination worldwide.”