UserWay and Semrush Supercharge Digital Marketing with Accessibility Tools

UserWay, a full-service provider of digital accessibility technologies, announced a collaboration with Semrush the leading online visibility management SaaS platform. UserWay’s web accessibility compliance technology is now available on the Semrush App Center, including the UserWay Accessibility Scanner and the UserWay Accessibility Widget.

Advancing digital inclusion in online marketing:

With 200,000 new websites launching daily, barriers multiply for users with disabilities, because the faster teams or web agencies publish and deploy content, the greater the digital disability divide grows.  And in a time of increasing global regulatory pressure targeting inaccessible websites, businesses face a growing imperative to ensure equal access to their online experiences. Marketers play a crucial role in bridging this gap by advocating for and implementing accessible design and content strategies, ensuring that digital experiences are inclusive and accessible to all users.

The collaboration between UserWay and Semrush reflects a shared dedication to making the digital world more inclusive and accessible. Through this collaboration, UserWay’s AI-powered web accessibility technologies will enable Semrush’s users to create sites that are now optimized not only for search engines but also for ADA compliance, facilitating a more accessible digital experience for people with disabilities.

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Now,  Semrush users will have access to UserWay’s Accessibility Widget and Accessibility Scanner available in the Semrush App Center.

• Web accessibility compliance: UserWay’s technology allows users to address their website compliance with the ADA (Americans with Disabilities Act) and conformance to WCAG (Web Content Accessibility Guidelines) standards, optimizing for search engines and accessibility simultaneously.
• Expanding user reach: Websites using both Semrush and UserWay’s technologies can cater to a broader audience, improving the user experience and reaching new market segments.
• SEO benefits: As search engines prioritize the user experience, including digital accessibility, this collaboration offers Semrush users an opportunity to enhance their ranking factors. Addressing accessibility also targets technical issues that may negatively affect the user experience, where performance/ranking may be affected.

According to Allon Mason, CEO of UserWay, “Marketers will now have AI-powered accessibility technology at their fingertips when they use our tools on Semrush’s industry-leading App Center. Working together, we’re taking a necessary leap towards making accessibility a default for everyone on the web, empowering users with more intuitive, usable, compliant, and accessible online experiences.”

SOURCE: PRNewswire