BEE Announces Appointment of Global Tech Veteran Luca Penati as Chief Marketing
BEE (BEE Content Design, Inc.), a leading digital content design platform, announced the appointment of global marketing expert Luca Penati to the position of chief communications and marketing officer (CMCO.) In this newly created role, Penati will report directly to BEE’s CEO Massimo Arrigoni.
As CMCO, Penati will lead marketing and communications worldwide, leveraging the success of BEE’s visual builders across many industries and more than 180 countries. Every month, BEE’s visual builders are used over 6 million times, empowering individuals and remote teams to easily create digital content across functions and industries, from marketing to HR and from higher education to healthcare. Millions of emails, landing pages, and popups are designed with BEE’s no-code tools, which are available as both BEE Pro, a design suite available to anyone, or as BEE Plugin, an embeddable solution currently adopted by more than 600 SaaS applications.
“Luca’s appointment is another validation of our commitment to take our business to the next level,” said Arrigoni. “BEE has made strong progress over the past few years to advance our position as the leading creator of the fastest, easiest, no-code email and page builder. Luca’s experience and creativity will build on that progress and help propel BEE forward during our next growth phase.”
Penati brings more than three decades of marketing and comms experience to BEE. Most recently, he was the founder and chief advisor at Penati and Partners, a marketing and communications consultancy that worked with startups and nonprofit organizations. Previously, Penati served as Weber Shandwick’s Western Region president from 2014-2019, managing a staff of 200 people. Before Weber Shandwick, Penati was managing director of the global technology practice at Ogilvy, shaping, building, and protecting brands — from startups to the Fortune 500.
“I’m thrilled to be joining a company committed to embracing the democratization of design,” said Penati. “With BEE, teams, and organizations of any size can experience an easy, fast way of creating engaging content for their internal and external communications needs. I’ll have the opportunity to combine my expertise in communications and my passion for design. With the help of a super talented, diverse team, we have the opportunity to build a terrific brand through authentic storytelling and engaging programs that drive business results.”
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