Cision Introduces Integrated AI Suite on Global CisionOne Platform, Revolutionizing PR Workflows with Intelligent Automation

Cision, a worldwide leader in consumer and media intelligence, unveiled a robust new suite of AI-powered tools within CisionOne—its acclaimed global platform designed for PR and communications professionals.

With 81% of PR experts facing increasing pressure to deliver more results with fewer resources (2025 Cision x PR Week Comms Report), CisionOne’s enhanced AI capabilities are tailored to meet the evolving needs of modern PR teams. These upgrades feature an AI Assistant alongside a collection of intelligent functions that automate repetitive tasks, provide real-time insights, and empower communicators to concentrate on their core priorities—storytelling, strategy, and stakeholder engagement.

“We’ve taken a thoughtful approach to applying AI in ways that directly address the real needs of PR and Communications teams—adding powerful tools that save time and create smarter workflows,” said Dylan Vidal, Director of Global Product and Strategy for CisionOne. “These new AI capabilities go well beyond automation. We’ve embedded intuitive, adaptive AI directly into CisionOne to make a real difference to the busy day of Comms teams.”

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AI Integration Designed for PR Professionals

Unlike complex AI solutions demanding extensive training or additional software, CisionOne integrates AI seamlessly and intuitively. Users don’t need to be data scientists or Boolean search experts to harness the platform’s advanced capabilities.

Key AI-Driven Features Include:

• Guided Conversational Assistant: A chat-style interface that helps users effortlessly navigate, summarize, and analyze media coverage.
• Smarter Search with Keyword Suggestions: Leverage AI in real time to build precise and powerful media search queries.
• AI Summaries: Quickly generate concise, insight-rich recaps of media coverage for rapid distribution across the organization.
• CisionOne React Score: Detect potentially damaging mentions instantly and assess their impact on brand reputation.
• Personalized Pitch Writing & Timing: Craft engaging pitches in seconds with AI-driven recommendations on the best times to reach out.

By embedding these AI-powered enhancements, CisionOne streamlines the PR workflow, helping communications teams optimize efficiency, improve decision-making, and elevate their storytelling impact.