HubSpot Launches Free AI Search Grader Tool, Revolutionizing Marketing

On December 4, 2024, HubSpot launched the AI Search Grader, a groundbreaking free tool designed to help marketers evaluate their brand’s visibility and sentiment within AI-driven search environments. As more consumers shift from traditional search engines to AI tools like ChatGPT and Perplexity, usage has surged by 37% while traditional search has declined by 11%. Marketers must start adapting new strategies like Language Model Optimization (LMO).

The AI Search Grader simplifies this transition by eliminating the need for specialized AI knowledge. It automates prompt engineering and provides contextual insights into a brand’s performance in AI searches, making LMO more accessible. The tool features four essential components: an overall grade, a brand sentiment score, a share of voice score, and personalized analysis, which together offer a comprehensive view of how brands are perceived in AI search and LLMs.

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Nicholas Holland, HubSpot’s VP of Product and GM of Marketing Hub, emphasized the necessity of this tool, stating that traditional marketing methods are becoming less effective as consumer behavior evolves. The AI Search Grader aims to empower marketers to connect with customers in this new digital landscape.

Available globally in English, the AI Search Grader represents HubSpot’s commitment to equipping marketers with innovative tools to thrive in an era increasingly dominated by AI technologies. This launch follows the success of HubSpot’s Website Grader, which helped countless marketers optimize their online presence with search engines.