ITG and Sundogs Forge Strategic Partnership to Revolutionize Creative Performance with AI

Inspired Thinking Group (ITG), an AI-enabled, agile content powerhouse, has officially partnered with creative intelligence innovator Sundogs to harness the power of AI for enhancing creative performance across global campaigns.

This strategic alliance combines Sundogs’ deep expertise in AI-driven consumer insights with ITG’s agile content model, leveraging data and creative capabilities to optimize advertising effectiveness. The collaboration will empower ITG to deliver smarter, more impactful content that resonates with distinct audience segments, maximizing performance from the moment of creation.

The integration of Sundogs’ AI-driven methodologies directly enhances ITG’s ability to create content that is tailored to diverse markets, channels, and audiences. This ensures that each piece of content is optimized for maximum creative impact, enabling more personalized and effective consumer interactions.

Also Read: Vobile Introduces DreamMaker: AI-Powered Video Creation with Copyright Protection and Monetization

“This feels like a very natural meeting of our two companies, given Sundogs’ unique ability to enhance creative effectiveness through AI, which marries perfectly with our own AI-enabled, agile content model,” said Andrew Swinand, CEO of ITG. “Partnering with Sundogs makes us better and smarter in the way we craft content, equipping our clients with a deeper understanding of their audience, and the ability to deliver intelligent creative campaigns at speed — with each asset tailored to meet the requirements of every possible customer interaction.”

ITG, which already collaborates with global brands like Microsoft, Jaguar Land Rover (JLR), PUMA, and KFC, expects the partnership with Sundogs to unlock new creative opportunities. This includes developing a performance-scoring system to identify high-impact assets and enhancing content automation through ITG’s Gartner-recognized Storyteq platform.

Named a Leader in the 2025 Gartner® Magic Quadrant™ for both Content Marketing Platforms and Digital Asset Management, Storyteq is the only vendor worldwide to be recognized as a leader in both categories.

“What’s happening inside of video content is the new frontier of performance. We know more about how people take in information, what moves them, and what creates lasting business impact than ever before. Making sure that is applied at scale and speed is what makes this partnership with ITG so exciting,” commented Ben Jones, CEO & Founder of Sundogs.