Lee Enterprises and ProRata.ai Join Forces to Transform Local Journalism

On December 9, 2024, Lee Enterprises, Inc., a key provider of trusted local journalism, formed a groundbreaking partnership with ProRata.ai, an innovator in AI-driven solutions, aiming to transform local news and advertising through innovative technology. This collaboration is designed to enhance hyper-personalized content and real-time advertising solutions tailored for local search and AI engines.

The partnership will focus on integrating advanced technology to create an attribution platform that redefines the delivery of local news and ads. Kevin Mowbray, CEO of Lee Enterprises, Inc., emphasized that this alliance marks a significant advancement in local media, allowing for deeper connections between audiences and businesses.

Key initiatives from this partnership include:

Hyper-personalized Local Content: Utilizing ProRata’s technology to provide customized news that aligns with individual user interests.

Real-time Advertising Solutions: Developing tools for dynamic ad creation and placement within local search platforms to boost engagement.

AI Integration in Local Media: Exploring the use of AI insights and automation within Lee’s digital properties to enhance the advertising ecosystem.

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Bill Gross, Founder and CEO of ProRata.ai, expressed pride in partnering with Lee Enterprises, Inc., highlighting their shared commitment to establishing sustainable economic models for content creators in the generative AI landscape. This partnership sets the stage for further innovation in local media, with both companies dedicated to advancing technology integration and delivering exceptional value to advertisers and local communities.