Muck Rack, a leader in award-winning PR software designed for brands and agencies, has introduced Muck Rack Social Listening, a cutting-edge tool that enables public relations and communications teams to monitor and measure brand perception across social and earned media. This powerful new suite provides a holistic view of how social media and news coverage interact within the larger media landscape, empowering professionals to engage strategically, anticipate crises, and assess campaign impact—all from a single, integrated platform.
Revolutionizing PR with Social Listening
Muck Rack Social Listening is built upon the company’s robust media infrastructure, encompassing hundreds of millions of data points across digital, broadcast, print, podcasts, newsletters, and social media. Additionally, the platform is bolstered by technology from Keyhole, the social listening platform acquired by Muck Rack in September 2024. This integration enhances PR teams’ ability to track direct and indirect brand mentions, hashtags, influencers, and keywords across Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook.
“When brands have news to share, it’s essential to identify who’s shaping the global conversation and where those conversations are happening,” said Greg Galant, cofounder and CEO of Muck Rack. “Communications professionals need technology specifically designed for public relations workflows—not repurposed tools built for other teams with different structures and priorities. With Muck Rack Social Listening, PR teams can now seamlessly monitor conversations, identify key influencers, and analyze engagement metrics to drive more effective communication strategies.”
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Key Features and Benefits
With Muck Rack Social Listening, PR teams can:
- Track real-time brand conversations across major social platforms, including blogs and forums.
- Identify influential voices driving engagement in relevant discussions.
- Analyze sentiment trends and audience reactions to refine messaging and campaign strategies.
- Measure the full impact of campaigns by integrating social and earned media analytics.
Introducing Social Listening Templates and Widgets
Muck Rack is also launching two new Social Dashboard Templates within its platform, allowing customers who opt for Social Listening to gain deeper insights:
- Social and Earned Media Analysis – Offers a comprehensive view of combined social and earned media impact.
- Social Listening Impact Analysis – Provides detailed insights into social media trends and engagement.
Within these templates, users can customize key metrics, such as:
- Social Engagements Timeline – Tracks likes, shares, and comments over time.
- Social Impressions Timeline – Displays the reach of posts over time.
- Social Word Cloud: Hashtags & Keywords – Highlights trending topics and sentiment.
- Social Media Sentiment Analysis – Categorizes content as positive, negative, or neutral.
- Social Share of Voice – Compares brand mentions across platforms.
- Social Posts by Location – Maps global conversation trends.
- Most Linked Websites & Pages – Identifies top referral traffic sources.
- Social Media Post Types – Analyzes engagement by post type (original posts, shares, replies).
- Total Social Widgets – Summarizes key social metrics, including total posts, users, engagements, reach, and impressions.
Ongoing Expansion in Social Listening
These enhancements mark the next step in Muck Rack’s continued investment in social listening, following its partnership with Keyhole in November 2023 and its full acquisition in September 2024. The company plans to roll out additional social listening capabilities throughout 2025, including advanced reporting and influencer insights to further support PR professionals.
The launch of Muck Rack Social Listening also follows Muck Rack’s acquisition of Ruepoint, a leading global media intelligence company, in January 2025. By integrating Ruepoint’s expertise in content augmentation, measurement, and insights with Muck Rack’s AI-powered tools, the company is enhancing its professional services, providing customers with curated monitoring, digests, and actionable insights to optimize their PR and communications strategies.
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