Phase 3 Marketing and Communications Names New Executive VP, Marketing and Agency Services

Phase 3 Marketing and Communications, an integrated marketing services company headquartered in Atlanta, with offices in Dallas, New York City Metropolitan Area, and Nashville, announces the promotion of industry veteran Susan Frost to executive vice president, marketing & agency services. As executive vice president, she rejoins the agency division with extensive experience leading a team of creatives, strategists, planners, client service managers and public relations professionals who deliver innovative and thoughtful marketing strategies and solutions.

“We are honored to have Susan lead both our marketing department and our agency division,” says Ken Holsclaw, President and Co-Founder, Phase 3 Marketing and Communications. “Her experience in marketing, business development and management, as well as previously owning her own agency, will help our business propel forward and welcome new, exciting opportunities.”

After graduating from Emory University, Frost worked for top-ranked marketing agencies, with a robust roster of the southeast’s largest developers of master-planned communities, including most of the popular communities on Florida’s Scenic Highway 30A. Utilizing her skills and experience offering strategy and marketing expertise for real estate, specialty retail and home furnishings clients, Frost built her own marketing agency, generating nearly $3 million in annual revenue within seven years before selling the agency to Phase 3 in 2012.

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“Working with Phase 3’s agency division is a true honor, and I am thrilled to join and lead these teams through the next chapter,” adds Susan Frost, Executive Vice President, Marketing & Agency Services of Phase 3 Marketing and Communications. “Having worked with the agency in past roles, I am excited to return and champion our impressive work in branding, creative expression, advertising, and more.”

In her new role, Frost continues to lead a team of marketers and business development professionals driving Phase 3’s initiatives in marketing strategy, strategic new business, and account acquisition. Frost manages all marketing efforts internally and externally for Phase 3, including defining market position, new service and product launches, creative assets, messaging, digital marketing, industry awards and public relations. She also oversees all agency operations, from public relations to creative; media and digital marketing, approaching each client’s work with a goal-driven, strategy-first mentality. Learn more about Frost’s extensive experience by visiting her LinkedIn page.

Phase 3 is a marketing services firm with agency services, print production capabilities and branded merchandise in-house, under one roof. From traditional agency services, like creative, public relations and media, to print production, fabrication, and promotional products, Phase 3 activates brands — so clients can spend more time connecting with customers and less time wrangling external resources.

SOURCE: Printing Impressions