Scalenut Unveils New AI Tools to Help Brands Stay Visible in Generative Search

Scalenut, a leading AI-powered SEO and content marketing platform, has announced the release of two new tools-GEO Watchtower and Social Upreach-designed to help marketers maintain visibility and relevance within AI-driven search environments.

This launch represents the company’s most significant product expansion to date and underscores its growing commitment to Generative Engine Optimization (GEO)-a strategic framework for optimizing brand discovery, credibility, and visibility across conversational AI platforms such as ChatGPT and Perplexity.

“This isn’t just another SEO update; it’s a foundational shift in how we think about digital visibility,” said Mayank Jain, Co-founder at Scalenut. “AI engines are quickly becoming the new gatekeepers of online discovery. With this release, we’re helping brands adapt and thrive in that reality.”

Addressing the AI-Driven Evolution in Search

As conversational AI platforms become mainstream sources for information, user behavior is shifting rapidly. Traditional keyword-based SEO remains essential but no longer guarantees brand exposure in AI-generated responses. According to a Scorpion survey reported by Yahoo Finance, 83% of respondents found AI-powered search tools to be more efficient than conventional search engines.

Anticipating this transformation, Scalenut has spent the past year developing solutions tailored to this evolving landscape—helping marketers go beyond rankings to gain traction in a world where AI determines what content surfaces.

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Scalenut’s GEO Stack: Purpose-Built for Generative Search

With platforms like ChatGPT, Perplexity, and Google’s AI Overviews increasingly shaping consumer discovery, many brands face a blind spot: they don’t know if or how they’re being cited in AI-generated content.

To bridge this gap, Scalenut introduces two specialized tools engineered for the AI-first search age:

GEO Watchtower

This tool monitors how frequently a brand is mentioned across AI-generated answers on leading platforms. It offers deep insights into citation frequency, topic relevance, and competitive benchmarking—data points that are not captured by traditional SEO dashboards.

Social Upreach

Since platforms like Reddit directly influence large language model training, this tool enables marketers to identify and engage in high-impact conversations. By participating strategically in these discussions, brands can strengthen their authority and visibility in both social spaces and generative search results.

Together, these tools offer a comprehensive solution to navigate the emerging challenges of generative search. They empower marketing teams with actionable insights, allowing them to align their strategies with how AI engines surface content today.

“Search is evolving faster than most teams can keep up,” added Mayank Jain. “Scalenut gives marketers clarity, actionability, and visibility in AI search.”

As AI continues to reshape digital behavior, Scalenut’s new GEO tools position marketers to lead the charge—ensuring their content remains visible, trusted, and discoverable in the next generation of search.