Google Supercharges Video Creation for Marketing with AI Avatars and Image-to-Video in Vids

Google has introduced major updates to Google Vids, its AI-powered video creation platform within Workspace, bringing advanced avatar functionality and image-to-video generation to marketers, publishers, and adtech professionals. These upgrades are designed to accelerate video production, reduce costs, and help brands deliver more engaging, scalable content.

Key Updates in Google Vids

• AI Avatars for Scripted Content: Users can script messages and assign them to realistic AI avatars, creating professional, brand-consistent videos without requiring on-camera talent.
• Image-to-Video Generation with Veo 3: Static product photos or lifestyle images can now be transformed into dynamic short clips with text prompts, adding motion and context to existing assets.
• Automated Transcript Cleanup: The platform can instantly trim filler words and silences, streamlining editing for faster turnaround times.
• Free Global Access: A consumer-facing free version of Google Vids is now available worldwide, offering basic editing tools and templates. Advanced features such as avatars and AI-generated video remain available for Workspace Business, Enterprise, and AI Pro/Ultra users.
• Upcoming Enhancements: Planned updates include noise cancellation, background filters similar to Google Meet, and additional aspect ratios optimized for vertical and square social media formats.

Also Read: HubSpot Launches AI Tools to Optimize Social Media Posts

Why It Matters for Marketing and AdTech

The new features allow marketing and publishing teams to create video assets at scale without traditional production overheads. Campaigns that once required studios, on-camera talent, and weeks of editing can now be executed in hours. By combining avatars, automated editing, and AI-driven animation, teams gain the ability to deliver brand-consistent, cost-effective videos tailored for diverse channels.

For adtech professionals, the updates mean more efficient creative workflows and the potential for personalized video advertising at scale. With deeper integration across Google Workspace, collaboration and asset management become seamless, allowing faster iteration on campaign visuals and messaging.

Strategic Implications

The rise of AI-generated avatars and synthetic video content could reshape creative roles, shifting focus from production logistics to strategy, oversight, and storytelling. Brands and publishers adopting these tools can expect competitive advantages in speed, scalability, and cost efficiency, but they will also need to establish clear guidelines around authenticity and responsible use.