MotionPoint Expands Multilingual Marketing Capabilities with Acquisition of GetGloby

MotionPoint, a global leader in website translation and localization, has announced the acquisition of GetGloby, an AI-powered marketing technology company specializing in the origination, transcreation, and translation of multilingual marketing content. This strategic move marks a major step in MotionPoint’s evolution, expanding its capabilities beyond website localization into a full-scale multilingual marketing platform that helps enterprises engage audiences across all languages and digital touchpoints.

Advancing Multilingual Marketing with AI Technology

Over the past year, MotionPoint has been actively broadening its offerings through key executive hires and the acquisition of Key Content, a multilingual content marketing agency. The integration of GetGloby’s AI-driven technology further enhances MotionPoint’s platform, allowing businesses to scale multilingual marketing content creation with greater efficiency and impact.

GetGloby was founded by former Google executives Diego Antista and Juan Fusoni, who bring extensive expertise in US Hispanic and Latin American marketing.

“With this acquisition, creating high-impact multilingual content across platforms will be just one click away for brands and advertising agencies—making it easier than ever to scale globally while staying culturally relevant,” said Diego Antista, co-founder of GetGloby. “This was a particular challenge for US-based companies looking to communicate in-language and in-culture with the US Hispanic market as they didn’t have the cultural know-how and Spanish language expertise. We are thrilled to join forces with MotionPoint and build the future of InContent™ Marketing – InLanguage, InCulture, and InMarket digital content marketing.”

“GetGloby’s proprietary AI-driven technology and capabilities were purpose-built for multilingual communications,” said Juan Fusoni, co-founder of GetGloby. “We are excited to introduce features such as BrandVoice, translation geo-location, and our own JAGA AI translation co-pilot to the market.”

Also Read: TransPerfect Acquires Blu Digital Group to Expand Media Localization

Expanding Beyond Website Localization into Multilingual Content Creation

The acquisition enables MotionPoint to extend its value proposition beyond website translation and localization, offering businesses the ability to create multilingual content across paid and owned digital channels.

“With GetGloby’s technology, we will now be able to extend our value proposition in the marketplace beyond website translation and localization into multilingual content creation across all digital touchpoints including paid and owned channels,” said Evan Kramer, CEO of MotionPoint. “This acquisition reflects our long-term vision to meet the full scope of multilingual marketing needs. We believe the future is not just localized websites, but fully integrated multilingual experiences tailored to each audience across digital channels—designed from the ground up to help brands connect authentically in any language, culture, or market.”

Commitment to Innovation and Long-Term Growth

With the support of Lightview Capital, MotionPoint’s private equity partner, the company continues to expand its leadership in multilingual marketing.

“GetGloby represents the kind of forward-thinking innovation that positions our portfolio companies for long-term growth and category leadership,” said Richard Erickson, Partner at Lightview Capital.

The Future of Multilingual Digital Marketing

With this acquisition, MotionPoint is redefining what it means to create multilingual marketing experiences, offering businesses AI-powered tools to efficiently scale content creation, translation, and localization across global markets. The combined expertise of MotionPoint and GetGloby will empower brands to engage international audiences more effectively, ensuring that every message resonates InLanguage, InCulture, and InMarket.