XTM International Strengthens Global Localization Leadership with Acquisition of Transifex

XTM International, a renowned leader in localization technology, is excited to announce its acquisition of Transifex, an advanced SaaS-based Localization & Translation Management Platform. Transifex offers cutting-edge AI capabilities and seamless connectivity, enabling businesses to continuously translate digital content across multiple platforms—including SaaS, software, websites, mobile apps, games, videos, and more.

This acquisition enhances XTM’s dominance in the localization industry while accelerating its mission to provide businesses with faster, more scalable, and highly efficient localization solutions.

Harnessing AI for Seamless Localization

As digital consumers demand personalized, real-time experiences in their native languages, modern businesses require a localization strategy that integrates effortlessly with content and development workflows. This acquisition bridges significant gaps in the localization technology sector, combining XTM’s robust translation management platform with Transifex’s powerful AI and automation capabilities. As a result, brands can now deliver authentic, real-time digital experiences that resonate globally.

Key Benefits of the Acquisition:

  1. Faster Digital Content Localization: Transifex enables businesses to update translations across all digital channels automatically, without the need for complex third-party integrations or code redeployment. This ensures real-time localization, offering businesses greater agility to adapt quickly and stay ahead of competitors.
  2. Enhanced Empowerment for Developers and Marketers: With in-context editing capabilities, marketers can now manage multilingual content with ease. Developers will benefit from Transifex’s localization stack and low-code CI/CD integrations, optimizing workflows and minimizing manual tasks.
  3. AI-Powered Localization at Scale: Transifex enhances XTM’s AI-driven capabilities, introducing sophisticated AI translation and quality assurance tools that deliver high-quality translations faster and more cost-effectively. Brands can now use AI-powered localization to optimize content for search engines and reach new markets with greater speed and efficiency.

Also Read: DeepL Enhances API with Next-Gen Language Model and Advanced Writing Tools

Customer Testimonials Highlighting the Impact:

“Working with Transifex has completely transformed our approach to multilingual content,” says Arno Hoogenhuizen, CEO of Lendahand. “Their platform integrates seamlessly with our systems, and by leveraging Transifex’s AI, we’ve automated much of the work. Our content is now translated and live across all EEA languages in minutes. The automation allows us to stay agile, focus on bigger goals like attracting new investors, and expand in emerging markets. The workflow is seamless, and even during launch challenges, we didn’t have to roll anything back. It’s saved us time, stress, and resources.”

XTM’s Vision for the Future:

“The acquisition of Transifex is a major milestone in XTM’s technological evolution,” says Ian Evans, CEO of XTM International. “It aligns with our AI strategy, providing real-time, AI-powered content localization that integrates into modern digital workflows. Our customers will benefit from accelerated multilingual content delivery and meet the growing demand for personalized, omnichannel experiences. We are thrilled to welcome Transifex and its talented team into the XTM family.”

A Unified Vision for Global Localization:

“This acquisition reflects Transifex’s commitment to innovation and empowering global teams,” says Chris Menier, CEO of Transifex. “By joining forces with XTM, we’re creating a unified platform that blends enterprise-grade technology with agile, AI-powered solutions. Together, we’ll help businesses deliver faster, more efficient, and scalable localized digital experiences, meeting the increasing demand for personalized content worldwide.”

SOURCE: PRNewswire

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