Analytics 

Segwise, the AI-first ad creatives platform, has unveiled AI Creative Analytics, a groundbreaking solution designed to help mobile…

New features include a Real-time Context Engine for GenAI Agents and MCP Server—uniting AI-assisted pipelines, unified…

Teads, the outcomes platform for the open internet, has launched CTV Performance in beta. This new solution helps advertisers…

MFour Data Research, the leader in measuring the real-world impact of out-of-home (OOH) advertising, launched an Attribution …

Vianai Systems announced that hila, its agentic deep-analytics solution, is available directly through Gemini Enterprise. With…

Mixpanel, a global leader in digital analytics, has announced the acquisition of DoubleLoop, an innovator in AI-powered business…

Cint, a global leader in research and measurement technology, and Affinity Solutions, the leading consumer purchase insights…

Ryff, a pioneer in visual AI, announced the launch of Scene Intelligence™, a breakthrough AI framework that determines, with…

BlueOcean has introduced Spark™, an AI-powered agentic platform tailored for enterprise marketers, aiming to…

DISQO, the most advanced platform for measuring how advertising works, announced the launch of its free self-serve Brand Lift…