Claritas and Audacy Introduce Cutting-Edge Tools for Analyzing Audio Campaign Performance
On January 6, 2025, at the Consumer Electronics Show (CES) 2025, Audacy and Claritas announced a partnership aimed at enhancing…
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Nectar Acquires iDerive, Boosting eCommerce Analytics Expertise
Nectar, a full-service Amazon agency, has acquired iDerive, a data-driven analytics and insights platform for Amazon sellers and…
MarTech360’S Weekly News Roundup With Impartner, DOE Media, Canto And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Incorta Names Noha Rizk CMO During Record Growth
Incorta, the leading operational lakehouse, announces a landmark year of innovation and growth capped off with the appointment of…
Skyrise & Cedara Partner to Help Advertisers
Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media…
Campaign Effectiveness Suite by Nielsen Now Includes Creative Evaluation
On December 18, 2024, Nielsen, a global leader in audience measurement, data, and analytics, revealed the expansion of its…
MarTech360’S Weekly News Roundup With Creatio, Innovid, QuestionPro, Quark, Wondershare And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Innovid and IRIS.TV’s Game-changing Partnership to Transform CTV Advertising!
On December 18, 2024, Innovid announced a partnership with IRIS.TV to enhance contextual measurement for connected TV (CTV)…
IAS Launches Game-changing Quality Attention Optimization!
On December 17, 2024, Integral Ad Science (IAS) unveiled its new Quality Attention Optimization product in beta, which aims to…
Juice Media Launches New Optimization Solution to Improve Efficiency and ROI
Juice Media, a leading omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP),…