Analytics 

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media…

On December 18, 2024, Nielsen, a global leader in audience measurement, data, and analytics, revealed the expansion of its…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

On December 18, 2024, Innovid announced a partnership with IRIS.TV to enhance contextual measurement for connected TV (CTV)…

On December 17, 2024, Integral Ad Science (IAS) unveiled its new Quality Attention Optimization product in beta, which aims to…

Juice Media, a leading omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP),…

Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified…

 Samba TV, the global leader in AI technology for media analytics, announced two strategic additions to its leadership team. Josh…

Amplified Intelligence, the most trusted source for accurate attention measurement, announces the appointment of Anneliese…

On December 9, 2024, DoubleVerify (DV), a leader in digital media measurement, data, and analytics, unveiled its new Generative…