Comscore Appoints Frank Friedman As Chief Data and Analytics Officer and Head of Measurement
Comscore, a global leader in measuring and analyzing consumer behaviors, announced the appointment of industry change-maker and…
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Glassbox Partners with Liquid PC to Expand Global Distribution of Digital Experience Analytics…
Glassbox, the premier provider of AI-fueled customer intelligence solutions, announced a strategic partnership with Liquid PC, a…
MarTech360’S Weekly News Roundup With ZoomInfo, Simpli.fi, Servion, EDO, Quad And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
MASS Analytics and DAIVID Forge Global Partnership to Revolutionize Marketing Mix Modelling
MASS Analytics, a leading provider of Marketing Mix Modelling (MMM) solutions, has joined forces with DAIVID, a cutting-edge…
ZoomInfo and Salesloft Strengthen Partnership to Empower Sales Teams with AI-Driven Insights
ZoomInfo, a leader in Go-To-Market Intelligence, and Salesloft, the top Revenue Orchestration Platform, have expanded their…
MarTech360’S Weekly News Roundup With Utiq, PubMatic, Later, Comcast, Nativo And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Analytic Partners Enhances Customer Solutions with Analyx Acquisition
Analytic Partners, a global leader in Commercial Analytics, announced that it has closed on the acquisition of Analyx®, a…
New AI-Powered Total Media Performance Solution from IAS Drives Maximum ROI for Advertisers
On January 7, 2025, Integral Ad Science, a global leader in media measurement and optimization, announced the launch of its…
Albertsons Media Collective Launches API for Easy Ad Measurement and Partners with TransUnion
Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc., announced the launch of an API that will enable…
Claritas and Audacy Introduce Cutting-Edge Tools for Analyzing Audio Campaign Performance
On January 6, 2025, at the Consumer Electronics Show (CES) 2025, Audacy and Claritas announced a partnership aimed at enhancing…